Product Marketing Strategist

4 semanas atrás


Lisboa, Lisboa, Portugal Marketing Tip Tempo inteiro
About CoW Protocol

CoW DAO is a pioneering force in the Ethereum ecosystem, dedicated to safeguarding users from the risks associated with DeFi. By supporting the development of CoW Protocol, CoW Swap, MEV Blocker, and CoW AMM, as well as funding values-aligned projects through the CoW Grants Program, CoW DAO is shaping the future of decentralized finance.

About the Role

We're seeking a seasoned Product Marketing Manager to drive messaging and campaign development across our product suite. As a key member of our core team, you'll have the opportunity to shape our essential products and contribute to the broader Ethereum ecosystem.

Key Responsibilities
  • Create and execute effective go-to-market strategies for product and feature launches, collaborating closely with business development, product, engineering, and data teams.
  • Drive consumer understanding of CoW DAO product benefits through always-on initiatives that speak to consumer need states.
  • Develop sharp insight into industry trends and craft product narratives that position CoW DAO products in relation to those trends.
  • Synthesize complex product capabilities into succinct customer benefits and brief internal creative resources to develop campaign ideas and assets.
  • Define success metrics, in partnership with the data team, and regularly report on performance against those metrics.
  • Develop and maintain great relationships with internal teams to understand needs, metrics, roadmaps, processes, blockers, and more.
Requirements
  • Driven by both strategic and creative excellence.
  • Experience with creating and maintaining strategic documents such as briefs, messaging architectures, comms plans, campaign blueprints, rollouts, etc.
What You'll Bring
  • Strategic thinking and creative excellence.
  • Experience in product marketing, preferably in the fintech or DeFi space.
  • Strong understanding of consumer need states and industry trends.
  • Excellent communication and collaboration skills.


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