Lead Crypto Communications Strategist

Há 20 horas


Lisboa, Lisboa, Portugal Phiture Tempo inteiro

SWEAT Economy is revolutionizing the way people interact with fitness and crypto. As the Head of Comms and Content, you will be responsible for crafting and executing a strategic content plan that captivates both crypto-native and mainstream audiences. Your mission is to position the SWEAT token as a revolutionary asset by driving engaging content that inspires, educates, and converts, fueling community growth and brand awareness.

**Key Responsibilities:**

• Lead the development, publication, and performance monitoring of all external content across social media, blogs, website, PR, and video. Ensure alignment with our brand tone and big-picture goals.
• Design and execute content strategies aimed at growing our token holder base, engaging the Web3 community, educating users, and driving use cases for SWEAT tokens.
• Create tailored messaging for X, Reddit, YouTube, and Telegram to maximize engagement and conversion.
• Establish and uphold brand voice guidelines, empowering the team to communicate on-brand with confidence and clarity.
• Work hand-in-hand with product, marketing, BD, and community teams to keep messaging cohesive across all fronts.
• Oversee content initiatives end-to-end, ensuring timely, consistent, and high-quality delivery.
• Use analytics to sharpen content strategies, focusing on KPIs like token holder acquisition and engagement metrics across channels.

**Requirements:**

We are seeking an experienced Crypto Content Pro with 5+ years of experience in building stories that resonate with the crypto-native community. You should be a Web3 Whiz, fluent in the language of crypto trends, protocols, best practices, and more. Stress-resilience, fast learning, and doer mentality are essential in this role. Additionally, you should be an outstanding communicator, articulate and polished, with fluent or native English. Organized and adaptable, skilled at managing multiple projects in a fast-paced setting, shifting priorities when needed without skipping a beat. Data-driven, using analytics to refine and optimize content that keeps the community engaged and informed. Bonus points if you have storytelling skills, stakeholder management skills, and community-building experience.

**Benefits:**

We offer a competitive salary of $120,000 per year, plus benefits and opportunities for growth and professional development.



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