Strategic Growth Marketing Director
Há 5 horas
We are seeking a seasoned Growth Marketing Director to spearhead our customer acquisition strategies at HiJiffy, a high-growth B2B SaaS company providing cutting-edge AI solutions for the Hospitality sector.
The ideal candidate will blend expertise in growth marketing, performance marketing, account-based strategies, and customer engagement to achieve scalable and sustainable growth. This role requires a hands-on leader who excels at leveraging intent signals, orchestrating account-based campaigns, and optimizing the use of advanced tools and analytics to accelerate revenue generation.
Key Responsibilities:
• Develop and execute large-scale automated multichannel engagement strategies to drive customer acquisition and retention.
• Lead intent-based optimization efforts by tracking buyer intent signals, conducting intent-based audience analysis, and mapping out the buying committee and persona creation.
• Implement advanced Account-Based Marketing (ABM) strategies to orchestrate personalized, multichannel campaigns targeting high-value accounts.
• Innovate and scale growth initiatives across various channels, leveraging insights from customer behavior and market trends.
• Coordinate cross-functional alignment between Marketing, Sales, and Customer Success to enable tailored outreach and engagement with targeted accounts.
• Drive account segmentation and prioritization based on predictive insights, buyer intent data, and historical performance.
• Design end-to-end account-based journeys and orchestrate engagement through ABM tools such as Outreach, 6Sense, Amplemarket, Apollo, ZoomInfo, Cognism.
• Oversee paid advertising and acquisition campaigns across digital channels (e.g., Google Ads, LinkedIn) with a focus on driving high-quality leads.
• Develop and optimize remarketing strategies to nurture leads and push them further down the funnel.
• Ensure marketing tech stack efficiency and scalability, leveraging tools like HubSpot, Zapier, and sales intelligence platforms for data-driven decisions.
The successful candidate will have a proven track record (7+ years) in growth marketing, performance marketing, or a similar role within a B2B SaaS environment. They should possess expertise in ABM tools, marketing automation platforms, and revenue automation platforms. A deep understanding of automated multichannel engagement, intent-based marketing, and account-based orchestration is essential. Strong communication, leadership, and project management skills, along with proficiency in data-driven decision-making, are also required. The estimated salary for this position is around $120,000 - $180,000 per year, depending on location and experience.
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