Customer Lifecycle Marketing Strategist
Há 2 dias
At Fedex Eu, we are seeking a seasoned Customer Lifecycle Marketing Strategist to join our marketing team. This exciting opportunity will challenge you to drive engagement and growth across multiple European markets.
About the Role:
We offer an attractive compensation package of around €80,000 - €110,000 per annum, depending on your experience and qualifications. Our benefits include extensive learning resources, tuition assistance, and employee assistance programs. As a valued member of our team, you will enjoy reduced-rate shipping and great career opportunities for growth and development.
Key Responsibilities:
- Manage pan-European customer lifecycle marketing projects, ensuring alignment with local market needs and global business objectives.
- Oversee lifecycle marketing initiatives by collaborating with cross-functional teams, including marketing, product, IT, data analytics, and vendors.
- Design and optimise end-to-end customer engagement journeys across email, web, mobile, social, and physical channels.
- Cross-channel journey orchestration: coordinate lifecycle marketing efforts to ensure consistent messaging, personalised offers, and an integrated customer experience.
- Monitor and optimise programme performance using data-driven insights and key performance indicators (KPIs).
Requirements:
- 3+ Years of experience in lifecycle or engagement marketing with a proven track record of managing large multi-country marketing engagement initiatives.
- Project and programme management: proven experience in managing marketing projects and programmes across multiple countries and functions.
- Cross-functional collaboration: experience working with diverse teams, including marketing, IT, product, and analytics.
- End-to-end customer journey design: expertise in developing and optimising personalised customer engagement journeys.
- Data-driven optimisation: proficiency in using analytics tools to monitor and analyse programme and journey performance.
About Us:
Fedex Eu is a leader in logistics and warehousing, delivering innovative solutions that boost opportunities for our global customers. With 530,000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Join us and let's write our next chapter together.
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