Lifecycle Marketing Strategist

Há 1 mês


Porto, Porto, Portugal Swordhealth Tempo inteiro
Sword Health Job Description

Sword Health is on a mission to revolutionize the healthcare industry by providing innovative solutions for pain management. We're seeking a talented Lifecycle Marketing Manager - Acquisition to join our marketing team and help drive our sales pipeline forward.

Key Responsibilities:

  • Optimize Sword's B2B conversion funnel using data-driven insights to create and improve lifecycle campaigns.
  • Develop and execute high-impact marketing strategies to generate engagement with prospects and clients.
  • Own the end-to-end execution of outbound email campaigns, including building, scheduling, testing, and performance analysis.
  • Work within our ESP and CRM to develop scalable engagement programs, campaigns, segmentation, and attribution.
  • Design and implement an A/B testing framework to optimize campaigns and support ongoing growth.
  • Produce detailed reporting and engagement metrics through actionable insights, uncovering areas of optimization.
  • Oversee email guidelines and governance, preserving the quality and integrity of our outbound communications.
  • Develop segmentation strategies to deliver personalized and targeted communications.

Requirements:

  • 6+ years of experience in B2B or B2C marketing for a technology, digital healthcare, or similar company.
  • Proven expertise in generating pipeline and monetization via email and other lifecycle marketing channels.
  • Confident writer, eager to craft engagement-producing content.
  • Data-driven, with a strong knack for leveraging insights to inform and optimize campaigns.
  • Experienced in creating complex audience segments.
  • Strategic mindset combined with the ability to execute effectively.
  • Ability to manage and report top-line/executive updates while getting hands dirty on day-to-day activities.
  • Collaborative with team members within & across US/international cities.
  • Experience and desire to work in a fast-moving, high-growth environment.

About Sword Health:

Sword Health is a rapidly growing company with a mission to free two billion people from pain. We're a remote-first company with a strong focus on innovation and customer satisfaction.

What We Offer:

  • Comprehensive health, dental, and vision insurance.
  • Equity shares.
  • Discretionary PTO plan.
  • Parental leave.
  • 401(k).
  • Flexible working hours.
  • Remote-first company.
  • Paid company holidays.
  • Free digital therapist for you and your family.


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