Customer Lifecycle Marketing Strategist

Há 1 mês


Porto, Porto, Portugal Federal Express Corporation Eu Tempo inteiro
Estimated Salary: $120,000 - $150,000 per annum

We're seeking a highly skilled Customer Lifecycle Marketing Strategist to join our team at Federal Express Corporation Eu. This exciting opportunity allows you to leverage your expertise in managing pan-European customer lifecycle marketing projects.

About the Role

The successful candidate will lead the execution of data-driven, multi-channel customer lifecycle and engagement marketing programmes across multiple European markets. You'll work closely with cross-functional regional teams to tailor engagement strategies to each market, while maintaining global consistency.

Key Responsibilities
  • Oversee lifecycle marketing initiatives by collaborating with cross-functional teams, including marketing, product, IT, data analytics, and vendors.
  • Develop and optimise personalised, multi-channel customer engagement journeys that span the entire customer lifecycle.
  • Cross-Channel Journey Orchestration: Coordinate lifecycle marketing efforts across digital and physical channels, ensuring consistent messaging, personalised offers, and an integrated customer experience.
  • Monitor and Optimise Programme Performance: Use data-driven insights and key performance indicators (KPIs) to track the success of engagement programmes.
Requirements
  • 3+ Years of experience in lifecycle or engagement marketing with a proven track record of managing large multi-country marketing engagement initiatives.
  • Project and Programme Management: Proven experience in managing marketing projects and programmes across multiple countries and functions.
  • Cross-Functional Collaboration: Experience working with diverse teams such as marketing, IT, product, and analytics, ensuring cohesive execution of lifecycle marketing strategies.
  • End-to-End Customer Journey Design: Expertise in developing and optimising personalised customer engagement journeys that cover the entire customer lifecycle.
About Us

FedEx is one of the world's most admired companies and trusted brands. We're committed to a diverse and inclusive workforce, where we provide growth opportunities for all. If you're passionate about delivering exceptional customer experiences, join our global community and help us write our next chapter together.



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