Value Proposition Developer
Há 7 dias
We strive to deliver enterprise software that not only meets but exceeds customer expectations. At Unit4, we're committed to creating a better people experience through innovative solutions. Our ERP is designed to work for people, providing self-driving, adaptive, and intuitive software that changes the way teams work. We empower employees to focus on high-value work they love.
Job DescriptionThe Pricing Director will play a key role in determining our pricing strategy for Unit4's products and services. This individual will work closely with the Product team to align pricing strategies with product features and customer needs. Additionally, they will collaborate with the sales teams to implement pricing strategies and drive overall revenue targets and growth while ensuring customers understand and appreciate our value proposition.
Key Responsibilities:- Lead the development and execution of a comprehensive pricing strategy (pricing, packaging, bundling, positioning) for Unit4's core offerings, considering market dynamics, competitive landscape, and customer needs.
- Collaborate across Product & Engineering, Go-To-Market, Customer Success, and Finance to develop creative monetization strategies and drive revenue growth aligned with the business objectives.
- Drive pricing, packaging, bundling, and positioning recommendations through customer segmentation and Return-On-Investment analysis.
- Define pricing on upcoming software service offerings in collaboration with Product.
- Define pricing for support and onboarding services in collaboration with Customer Success.
- Act as a bridge between the Product team and Customer Success/Sales to obtain and share customer feedback on product/feature requirements and pricing concerns.
- Share market research, competitor analysis, and customer insights with the product team to build an understanding of the market and customer needs.
- Work closely with Sales to build an understanding of pricing and customer feedback.
- Provide training and resources to sales to understand pricing structure, value propositions, and competitive positioning.
- Involve appropriate teams in pricing decisions to gain buy-in and insights.
- Create pricing guides to help sales teams articulate the value proposition and address customer concerns.
- Oversee operational aspects of pricing implementation, including billing requirements, discounting frameworks, and ongoing monitoring.
- Monitor and analyze pricing performance metrics, making data-driven recommendations for pricing adjustments and optimizations.
- Conduct thorough market research and analysis to identify pricing trends, customer preferences, and growth opportunities for evolving pricing.
- Stay up-to-date with industry best practices and emerging trends in pricing strategy, particularly in the SaaS space, and incorporate relevant insights into our pricing approach.
- Drive pricing innovation and experimentation to test new strategies and tactics aimed at improving business outcomes.
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