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Senior Regional Brand Marketing Manager

Há 1 mês

Lisboa, Lisboa, Portugal Inspired Education Group Tempo inteiro
Regional Brand Marketing Manager

We are seeking a highly motivated and creative Regional Brand Marketing Manager responsible for leading the development, delivery, and implementation of marketing plans in Portugal & Northern Europe.

About the Role
  • This is an exciting opportunity to work with our award-winning team of over 12,000 employees and contribute to the growth and success of Inspired Education Group.
Key Responsibilities:Marketing Plans Development
  • Work with the Head of Brand, Regional CEO and each school's leadership teams to develop annual regional marketing plans that drive student enrolments and retention.
  • Develop clear messaging and communication strategies for each school to differentiate themselves in the market.
  • Research and identify optimal marketing channels, including billboards, print media, digital platforms, and other advertising opportunities.
Media & Channel Implementation
  • Work in partnership with school-based Head Teachers and Admissions Teams to support the marketing execution of outreach actions.
  • Coordinate complex design projects, including new marketing campaigns and sales materials, in collaboration with the company's internal agency.
  • Ensure all design work aligns with brand guidelines and effectively communicates value propositions.
Tracking & Optimization
  • Regularly review marketing performance and admissions data, adjusting strategies as needed to ensure we drive marketing ROI and achieve desired outcomes.
  • Negotiate terms and contracts with marketing vendors to ensure cost-effective and impactful placements.
  • Responsible for the regional marketing budget, monitoring financial performance and expenses, including negotiating with third-party suppliers if necessary.
Requirements
  • Minimum of 3-5 years brand management experience.
  • Familiarity with all marketing channels, including internal and external communications, marketing collateral (including school brochures), brand development, sales support, CRM, and social media - with experience in coordinating and managing multiple projects simultaneously.
  • Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Sharp commercial acumen, with the ability to swiftly translate financial and customer data and insight into effective marketing interventions.
  • Fluency in English; fluency in Portuguese is a plus.