Global Security Marketing Strategist

1 semana atrás


Coimbra, Coimbra, Portugal Phiture Tempo inteiro
Job Description:

Marketing Role for Enterprise Security Solutions

We're seeking a seasoned marketing professional to join our team as a Senior Marketing Manager. In this role, you'll be responsible for developing and executing marketing strategies for our security and compliance portfolio.

Key Responsibilities:

  • Develop go-to-market plans and execute campaigns for our range of security and compliance products.
  • Lead content dissemination planning, campaign development, and planning for product launches.
  • Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
  • Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large base of customers.
  • Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
  • Work with other teams to plan events, webinars, and support paid and social media promotion.
  • Create and publish content (online and print) in line with marketing plans to deliver on campaigns.
  • Monitor the competitive landscape to define product positioning that differentiates.

Requirements:

  • Experience in a marketing function for enterprise IT products.
  • Passion for the cybersecurity industry and cybersecurity marketing.
  • Strong inter-personal management skills.
  • Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
  • Appetite to deliver strong results and innovation.
  • Growth mindset - someone who is not afraid to think big and take on risk.
  • Willingness to roll up their sleeves.
  • Exceptional verbal and written communication skills.
  • Ability to work and thrive in a self-starter, fast-paced, and changing environment.


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