Global Security Marketing Strategist
1 semana atrás
Marketing Role for Enterprise Security Solutions
We're seeking a seasoned marketing professional to join our team as a Senior Marketing Manager. In this role, you'll be responsible for developing and executing marketing strategies for our security and compliance portfolio.
Key Responsibilities:
- Develop go-to-market plans and execute campaigns for our range of security and compliance products.
- Lead content dissemination planning, campaign development, and planning for product launches.
- Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
- Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large base of customers.
- Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
- Work with other teams to plan events, webinars, and support paid and social media promotion.
- Create and publish content (online and print) in line with marketing plans to deliver on campaigns.
- Monitor the competitive landscape to define product positioning that differentiates.
Requirements:
- Experience in a marketing function for enterprise IT products.
- Passion for the cybersecurity industry and cybersecurity marketing.
- Strong inter-personal management skills.
- Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
- Appetite to deliver strong results and innovation.
- Growth mindset - someone who is not afraid to think big and take on risk.
- Willingness to roll up their sleeves.
- Exceptional verbal and written communication skills.
- Ability to work and thrive in a self-starter, fast-paced, and changing environment.
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