Category Management Leader

2 semanas atrás


Lisboa, Lisboa, Portugal Essity Ab Tempo inteiro

Essity Ab is a leading global company that develops and manufactures consumer goods. Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do.

We are looking for a Category Management Leader to join our Consumer Goods Customer Marketing Team in Portugal. In this position, you will lead and manage the category management and shopper marketing strategies for the assigned categories and customers.

Key Responsibilities:

  • Develop and lead category management activities to win in prioritized channels with assigned customers for all our categories: Consumer Tissue, Incontinence, Cotton Pads, and Baby Diapers.
  • Drive and implement strategies and tailored action plans for assortment, distribution, promotion, and visibility, both for offline and ecommerce: Assortment - define the right priority list by channel and ensure the right approach by customer; Distribution - lead and ensure the implementation of distribution plans according to channel priorities; Promotion and Visibility - develop and lead the implementation of shopper activation plans.
  • Contribute to the success of marketing-driven initiatives; Give recommendations and propose specific action plans based on KPIs and insights analysis (sell-in and sell-out, market and shopper insights).
  • Develop PoS materials to support innovations and campaigns, and generate in-store activations; Participate in Forecast and Budget process, delivering estimations of growth for the assigned categories.
  • Manage the assigned budget, ensuring the best ROI for the actions and proposing alternatives if needed.

About You:

  • Degree in Business Administration, Marketing or similar;
  • 2-3 years experience in FMCG (Shopper Marketing, Customer Marketing...);
  • Fluent in Spanish and English;
  • Good knowledge of Microsoft Office and Nielsen tools;
  • Strong analytic skills;
  • Strong communication skills (verbal and written);
  • Good team player, able to work in multi-functional projects.

About Us:

We offer a competitive salary range of €50,000 - €65,000 per year, depending on your qualifications and experience. We also provide opportunities for growth and development, as well as a collaborative and open atmosphere. If you are passionate about improving well-being for people and driving positive change for society and the environment, we encourage you to apply.



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