Campaign Marketing Strategist

2 semanas atrás

Lisboa, Lisboa, Portugal Zendesk, Inc. Tempo inteiro
About the Role

We're seeking a highly skilled Campaign Marketing Specialist to join our team at Zendesk, Inc. in Lisbon. As a key member of our marketing team, you will be responsible for executing multi-channel marketing campaigns across the entire customer lifecycle, from demand generation to expansion and retention.

Key Responsibilities
  • Collaborate with cross-functional teams to plan and execute campaigns across email, social media, content marketing, virtual and in-person events, and other channels as needed.
  • Work with the Regional Field Marketing and extended go-to-market teams to drive regional campaign adaptation, execution, and adoption.
  • Collaborate with Global Campaigns team on scaling existing programmes in EMEA, as well as represent regional perspective and feedback on the global initiatives.
  • Foster new relationships with Zendesk customers and play an active role in growing our advocacy base by collaborating directly with Sales and Success teams.
  • Coordinate the end-to-end lifecycle of all customer references and maintain our database of customer profiles, contacts, and participation to support high value opportunities.
Requirements
  • BA/BS or equivalent years of work experience.
  • 2+ years experience in B2B marketing, campaign management, or field marketing, international experience and SaaS focus preferred.
  • Strong interpersonal skills to work closely with cross-functional partners and teams, and represent Zendesk in customer-facing interactions.
  • Employ a data-driven approach to regularly report metrics, identify data gaps, and collaborate with operational teams to improve processes; familiarity with Salesforce and Tableau is a bonus.
  • Excellent written and verbal communication skills, with the ability to write compelling copy.
  • Outstanding project management and prioritisation skills, managing multiple timelines with various collaborators.
About Zendesk

At Zendesk, we're passionate about delivering exceptional customer experiences. Our software helps businesses like yours build stronger relationships with their customers. We're a global company with a diverse team of over 5,000 employees, and we're committed to creating a workplace that's inclusive, equitable, and fun. If you're passionate about marketing and customer experience, we'd love to hear from you.

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