Digital Marketing Automation Specialist

1 semana atrás


Leça do Bailio, Porto, Portugal FedEx Tempo inteiro

Overview

FedEx is a global leader in logistics and transportation, connecting over 220 countries and territories. Our innovative approach to data insights and digital innovation enables us to deliver the most important package of someone's day.

About the Role

We are seeking a highly skilled Digital Marketing Automation Specialist to join our Marketing team. As a key member of our team, you will work with central Program managers, European marketing teams, and Digital Marketing Specialists to set up and execute email campaigns.

Key Responsibilities:

  • Design, build, and configure advanced automation workflows across multiple channels using Salesforce Data Cloud, including email sequences, customer journeys, and triggered campaigns.
  • Integrate Marketing Platforms: Implement and manage integrations between modern orchestration tools like Salesforce Marketing Cloud and other systems (e.g., Salesforce CRM, cloud and on-premise data warehouses) to ensure seamless data flow and enhanced campaign functionality.
  • Support campaign audience selection: Utilize tools like Salesforce Data Cloud to create and manage advanced audience segmentation and personalized marketing experiences based on customer needs, behavior, and engagement patterns.
  • Optimize Marketing Automation Systems: Monitor, optimize, and improve automation systems to ensure maximum effectiveness of mar-tech stack and performance efficiency, and enhance the reliability and effectiveness of marketing campaigns.
  • Conduct Technical Training and Documentation: Provide technical training and support to marketing teams on Salesforce Marketing Cloud. Develop and maintain documentation for processes, workflows, and system configurations.

Requirements

To be successful in this role, you will need:

  • Demonstrated Technical Expertise in Marketing Automation Tools: Advanced knowledge of Salesforce Marketing Cloud, including hands-on experience with their technical features, configuration options, and API integrations.
  • In-depth understanding & experience with AMPScript / SSJS (server-side JavaScript), SQL, and email HTML.
  • Experience innovating with new marketing technologies and implementing changes in a cross-functional and multi-country large organization.
  • Advanced Workflow Design: Skilled in designing and implementing automation workflows, including trigger-based campaigns, dynamic content, and multi-step customer journeys.
  • Problem-Solving and business partnership: Strong technical problem-solving abilities to diagnose and recommend solutions to enable marketing outcomes through technology, ensuring optimal performance.
  • Technical Communication and Documentation: Ability to communicate complex technical concepts clearly and effectively, and to create detailed documentation for system configurations, processes, and best practices.

What We Offer

FedEx offers a competitive salary range of $85,000 - $115,000 per year, depending on location and experience. Additional benefits include:

  • Training to get you started and on-the-job learning opportunities.
  • Extensive learning resources to further develop your skills and knowledge.
  • Tuition Assistance Program (*applicable for FedEx positions with a permanent contract).
  • Employee Assistance Program for you and your family in difficult life situations.
  • Employee reduced-rate shipping.
  • Great career opportunities.


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