Digital Media Performance Analyst

Há 1 mês


Leça do Bailio, Porto, Portugal FedEx Tempo inteiro
About the Role

We are seeking a skilled Digital Media Performance Analyst to join our team at FedEx. As a key member of our marketing team, you will be responsible for analyzing and optimizing our digital media campaigns to drive business growth.

Responsibilities
  • Analyze and Optimize Paid Media Campaigns: Monitor and evaluate the performance of paid media campaigns across various channels (search, display, social media) to assess their effectiveness and identify opportunities for improvement.
  • Evaluate Marketing Channel Effectiveness: Conduct in-depth analysis of different marketing channels (email, SEO, PPC, social media) to determine their contribution to overall marketing objectives and return on investment (ROI).
  • Maximize Return on Marketing Investment (ROMI): Develop and implement strategies to maximize ROMI by analyzing campaign performance, budget allocation, and channel effectiveness. Provide recommendations to enhance cost efficiency and marketing impact.
  • Create and Maintain Reporting Dashboards: Design and manage dashboards that track key performance indicators (KPIs) for paid media and marketing channels. Ensure stakeholders have real-time access to actionable insights.
  • Collaborate with Marketing Teams: Work closely with digital marketing, content, and strategy teams to provide data-driven insights that guide campaign planning, execution, and optimization. Present findings and recommendations to improve future campaigns.
Requirements
  • Paid Media Analytics Expertise: Strong experience in analyzing paid media campaigns across multiple platforms (Google Ads, Facebook Ads, LinkedIn Ads), with a focus on performance metrics like CPC, CPA, CTR, and ROI.
  • Marketing Analytics Tools Proficiency: Advanced knowledge of analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms like Tableau or Power BI to track and analyze marketing performance.
  • Strong Understanding of Marketing Channels: In-depth understanding of various marketing channels, including their metrics, benchmarks, and best practices for driving engagement and conversions.
  • Advanced Data Analysis Skills: Proficiency in data analysis, including statistical methods, data modeling, and the ability to interpret complex data sets to generate actionable insights.
  • Communication and Reporting: Excellent ability to communicate findings clearly and concisely to both technical and non-technical stakeholders, with experience in creating comprehensive reports and presentations that influence strategic decisions.
What We Offer
  • Competitive Salary: $80,000 - $110,000 per year, depending on location and experience.
  • Ongoing Training and Development: Opportunities to develop your skills and knowledge through training programs, workshops, and conferences.
  • Tuition Assistance Program: Eligible employees can receive financial assistance towards further education and career development.
  • Employee Assistance Program: Support for employees and their families in difficult life situations.
  • Employee Reduced-Rate Shipping: Discounts on shipping rates for personal and business use.
  • Great Career Opportunities: FedEx is a global company with a strong commitment to employee growth and development.
About FedEx

FedEx is a leading logistics company with operations in over 220 countries and territories. We connect people and businesses around the world, delivering packages and services that meet the needs of our customers. Our team of passionate professionals is dedicated to providing exceptional service and exceeding customer expectations.



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