Digital Marketing Strategist for Food Industry

3 semanas atrás


Porto, Porto, Portugal Phiture Tempo inteiro

Frulact is an international business group with a strong presence in the global market, founded in Oporto, Portugal in 1987. The company specializes in the supply of innovative ingredients for the food and beverage industry, focusing on fruit preparations, plant-based dairy alternatives, liquid flavors, and other specialty ingredients.
The ideal candidate will be responsible for conducting market research to understand market trends, consumer behavior, and identify opportunities for growth. Key responsibilities include engaging with sales and technical teams to develop customer presentations, designing marketing collateral, creating content for external communications, managing marketing activities according to the marketing plan, supporting event organization, and maintaining relationships with agencies. Additionally, the successful candidate will monitor and report on campaign performance.

About the Role

This position requires a bachelor's or master's degree in Marketing, Communications, or a related field (Economics, Management) with a minimum of 1-2 years of experience in a marketing role. Strong communication and networking skills are essential for managing internal and external stakeholders. Analytical skills and attention to detail are also crucial, along with the ability to interpret data. Fluency in English is required, with knowledge of French and German being an advantage. A creative thinker, self-starter, organized, autonomous individual who can juggle multiple priorities is ideal. This team player should enjoy collaborating with others, have a passion for the food industry, and possess digital marketing and branding experience. Additional skills in design tools like Canva or AI tools are beneficial.

What We Offer

We offer a competitive salary ranging from $55,000 to $65,000 annually, depending on experience, as well as benefits and opportunities for growth and development.



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