Senior Manager, Customer Engagement Technologies

3 meses atrás

Lisbon, Portugal Galderma Tempo inteiro

Description

The Senior Manager, Customer Engagement Technology will lead the discovery, implementation, adoption, and continuous improvement of our Customer and MarTech (SalesForce) Platforms and other customer engagement technology and digital applications and services that enable best of breed Digital Initiatives and Marketing Automation for our marketing and business partners, globally.

This position is responsible for the full service, operation and delivery of Galderma's Digital Customer Engagement Technology Application Portfolio.

Key Responsibilities

Manage overall audience enablement for marketing, sales, and service end-points including system connectivity, automation of data refreshes, manual ad-hoc list pulls, and ongoing optimisations

Develop, implement, and document requirements, business rules, workflows, and processes for marketing automation tools

Track product adoption, system performance, unnecessary redundancies, and value delivered through marketing technology

Project oversight of all new technology implementations, including timelines, coordination with the PM team and implementation partners/vendors, and ongoing management and reporting of critical deliverables

Lead cross-functional teams to design, implement and manage marketing automation tools, templates, and reporting

Plan and lead stakeholder meetings to gather requirements and / or understand business campaign objectives and engagement

Work in close collaboration with various teams across the organization to understand individual and macro needs, outcomes and value and ensure roadmaps are aligned to those needs, outcomes, and value

Perform vendor sourcing, RFP’s, and coordinate with our legal department for all legal, data governance, and compliance requirements for marketing technology

Build and strengthen a team that implements and supports the business technology that enables our commerical Galderma organization

Provide management, leadership and mentoring to Commerical IT Marketing Technology direct reports

Communicate effectively with both technical and non-technical stakeholders

Additional responsibilities as required

Skills & Qualifications

Strong experience as a people-manager in Marketing Technology Systems in a truly fast-paced environment

Effective experience in digital marketing (more on the Tech side) with hands-on experience implementing and ongoing product ownership

Extensive knowledge of marketing automation platforms, customer data platforms, data warehousing, personalization enablement, and data-driven marketing principles

Expertise in audience creation, journey configuration, data feed integrations, and A/B testing best practices with leading marketing cloud platforms like Salesforce and Adobe

Experience leading digital commerce with an omnichannel mindset

Experience working with and directing external agencies and consultants

Strong working experience with a variety of Marketing technologies

Experience with Salesforce systems

Ability to influence senior leaders and help in making well-reasoned decisions.

What we offer in return

You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base.

You will receive a competitive compensation package with bonus structure and extended benefit package

You will be able to work in a hybrid work culture

You will participate in feedback Loops, during which a personalized career path will be established

You will be joining a growing company that believes in ownership from day one where everyone is empowered to grow and to take on accountability

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