Omnichannel & Content Manager (M/F/D), Centralized Team – Insights & Analytics Capability (Ireland, Belux, Switzerland, Austria, Portugal)

Há 6 dias

Lisboa, Portugal Pfizer Tempo inteiro

Do you want to be part of an international, innovative, world-class pharmaceutical company?
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: Courage, Joy, Equity and Excellence.
Our breakthrough culture lends itself to our dedication to transforming millions of lives.At Pfizer we know that great things happen anywhere people come together with one shared goal.
As we are working towards elevating our customer and patient experience through omnichannel engagement, we are looking for a new talent to fill the position of Omnichannel and Content Manager (m/f/d), in the Centralized team of our Omnichannel Hub South, covering Ireland, Belux, Switzerland, Austria and Portugal with specific focus on driving the insights, analytics and optimization capability.You will be in the lead of designing and enabling omnichannel analytics solutions for the marketing teams to measure and optimize their campaigns.
In your role, you will get your hands on some of the latest tools and research techniques, such as predictive modelling and artificial intelligence around tactic-level and omnichannel experiences and have a chance to nurture collaborative relationships with global and cluster omnichannel colleagues.Main responsibilitiesleading with the insights & measurement vision: providing trainings on measurement and tagging to the marketing organization colleagues across the Hub markets, sharing best practices and instilling a data savvy culture.providing hands-on support: guiding brand and omnichannel marketeers in setting up KPIs for their campaigns, developing testing protocols for A/B testing and setting up dashboards and implementing new measurement tools.Lead the development and implementation of best practice omnichannel measurement framework and KPIs within the marketing organizations of the hub marketsSet up and perform deep dive analyses to address specific business questions raised by Hub marketsDrive implementation and integration of new omnichannel analytics tools and practices and liaise with global and regional stakeholders to calibrate these for the Hub markets and/ or collect inspiration on best practices.Research, identify and develop a business case for new approaches and novel data science techniques into the Hub markets, partner with regional and Global BAI and CMO stakeholders for implementation.About youIdeally Bachelor or Master degree in Management / Marketing with a specialization Digital marketing and analytics or other specific training on data-driven marketing is a plus.At least 3 years of relevant professional experience in digital data-driven marketing requiredStrong interpersonal skills and intercultural mindset to connect with diverse types of stakeholdersAbility to work both independently and as a team and readiness to shift gears quickly in a fast paced and changeable pharma environmentResult oriented: balancing ambitious vision with a "get things done today" approach and able to manage multiple projects simultaneously and thrive in a deadline driven environmentExperience with tools for campaign and channel performance measurement, e.g.
Adobe Analytics, Power BI, Tableau, and Tagging tools is required.Fluent English Language Skills (C1 Level)#LI-PFEPfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.Disability InclusionOur mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates.
We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career.
Your journey with Pfizer starts hereMarketing and Market Research

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