Omnichannel & Content Manager (M/F/D), Centralized Team – Insights & Analytics Capability (Irel...

Há 3 dias


Lisboa, Portugal Pfizer Tempo inteiro

.Omnichannel & Content Manager (m/f/d), Centralized team – Insights & Analytics Capability (Ireland, Belux, Switzerland, Austria, Portugal) page is loaded Omnichannel & Content Manager (m/f/d), Centralized team – Insights & Analytics Capability (Ireland, Belux, Switzerland, Austria, Portugal) Apply locations Portugal - Lisbon Europe - Any Pfizer Site time type Full time posted on Posted Today job requisition id 4914263 Do you want to be part of an international, innovative, world-class pharmaceutical company? Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: Courage, Joy, Equity and Excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives. At Pfizer we know that great things happen anywhere people come together with one shared goal. As we are working towards elevating our customer and patient experience through omnichannel engagement, we are looking for a new talent to fill the position of Omnichannel and Content Manager (m/f/d), in the Centralized team of our Omnichannel Hub South, covering Ireland, Belux, Switzerland, Austria and Portugal with specific focus on driving the insights, analytics and optimization capability. You will be in the lead of designing and enabling omnichannel analytics solutions for the marketing teams to measure and optimize their campaigns. In your role, you will get your hands on some of the latest tools and research techniques, such as predictive modelling and artificial intelligence around tactic-level and omnichannel experiences and have a chance to nurture collaborative relationships with global and cluster omnichannel colleagues. Main responsibilities leading with the insights & measurement vision : providing trainings on measurement and tagging to the marketing organization colleagues across the Hub markets, sharing best practices and instilling a data savvy culture. providing hands-on support : guiding brand and omnichannel marketeers in setting up KPIs for their campaigns, developing testing protocols for A/B testing and setting up dashboards and implementing new measurement tools. Lead the development and implementation of best practice omnichannel measurement framework and KPIs within the marketing organizations of the hub markets Set up and perform deep dive analyses to address specific business questions raised by Hub markets Drive implementation and integration of new omnichannel analytics tools and practices and liaise with global and regional stakeholders to calibrate these for the Hub markets and/ or collect inspiration on best practices. Research, identify and develop a business case for new approaches and novel data science techniques into the Hub markets, partner with regional and Global BAI and CMO stakeholders for implementation



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