Marketing Specialist

2 meses atrás

Coimbra, Portugal Present Technologies Tempo inteiro

Present Technologies, ranked among the Top 25 Best Companies to Work For in Portugal and certified by Great Place to Work, is seeking a highly-skilled Marketing Specialist to join our fantastic team in Coimbra.
From large-scale digital platforms to market-leading mobile apps, our clients and partners trust us to deliver reliable software used daily by millions of users.

Position Overview:
We are seeking an experienced Marketing Specialist to develop, implement, and manage our marketing activities. The ideal candidate has a strong background in lead generation, content creation, social media management, and general communications, including PR and events. They are eager to drive growth in a dynamic environment and ensure consistent brand messaging across all channels.
If you're looking for challenging projects, thrive in a dynamic and friendly environment, and excel under pressure, this opportunity is for you

WE are PRESENT because WE CARE
ROLE DESCRIPTION - KEY RESPONSIBILITIES:1. Lead Generation: Develop and execute lead generation campaigns to drive awareness and engagement.Nurture leads through targeted campaigns and initiatives.Manage and produce a monthly newsletter on LinkedIn.Coordinate marketing efforts for events, including webinars.Analyze campaign performance and optimize strategies to maximize ROI.2. Content Creation: Create, curate, and maintain a comprehensive digital asset library to support sales, customer engagement, and partnerships.Develop compelling content for multiple channels, including blogs, whitepapers, case studies, videos, and infographics.Collaborate with internal teams to align content with brand messaging and business goals.Ensure website content is current, relevant, and SEO-friendly.3. Social Media Management: Manage and grow Present Technologies' presence on social networks.Plan and execute social media campaigns to boost brand awareness and engagement.Handle daily social media tasks, including posting updates, responding to comments, and engaging with followers.4. General Comms, PR, and Event / Speaking Ops: Oversee all internal and external communications to ensure brand and messaging alignment.Proactively promote significant company milestones and announcements through effective PR strategies, ensuring the evolving Present Technologies story is told.Support the executive team by identifying and preparing for speaking opportunities, ensuring key messaging is delivered with impact.MAIN REQUIREMENTS:Bachelor's degree in Marketing, Communications, or a related field.3+ years of experience in lead generation, content creation, and social media management.Proven track record in executing successful digital marketing campaigns.Strong understanding of SEO, SEM, email marketing, and lead generation tactics.Excellent written and verbal communication skills (Portuguese and English).Proficiency in marketing tools and platforms (e.g., Google Analytics, social media management tools, HubSpot a bonus, Canva, etc.).Ability to work independently and collaboratively in a fast-paced scale-up environment.PERKS:Healthcare InsuranceMobile phoneCompany/performance bonusExtra days of holidaysAnual budget for flexible benefits (e.g. kindergarten payment, health and well-being, education expenses, savings & retirement, public transportation and family health insurance)Great offices with free fruit and coffeeUdemy LicenseEnglish lessonsTechnical training / learn sessions / workshopsFlexible working hoursWork with a very talented teamPrestigious clientsWellness measuresWelcoming and relaxed work environmentApply OnlineName *
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