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ERAKULIS is an all-in-one wellness experience for Fitness, Nutrition and Mental Balance, founded by Cristiano Ronaldo. Taking care of physical and mental health is essential for a fulfilling life, and we are here to support individuals every step of the way. Behind your customized plan, we have a team of certified experts who will take the time to listen to your story, understand your aspirations, and craft a tailored wellness experience plan that aligns with your goals and lifestyle. Erakulis is present in every corner of the world and our goal is to become a renowned leader in the wellness industry on a global scale.The CRM Specialist will be responsible for creating and implementing a CRM strategy that aligns with our business objectives. This role involves analyzing customer data, designing targeted campaigns, optimizing the customer journey, and ensuring the effective use of CRM tools. The ideal candidate will have a strong background in CRM management, excellent analytical skills, and a strategic mindset.RequirementsDevelop CRM Strategy:Design and implement a comprehensive CRM strategy to enhance customer engagement, retention, and lifetime value.Define CRM objectives and key performance indicators (KPIs) aligned with business goals.Customer Data Analysis:Analyze customer data to identify trends, behaviors, and opportunities for targeted marketing.Segment customers based on various criteria such as behavior, demographics, and purchase history.Campaign Design and Management:Develop and execute targeted CRM campaigns to drive engagement, retention, and upsell opportunities.Create personalized customer journeys and automated workflows to enhance the customer experience.Optimize Customer Journey:Map out the customer journey and identify key touchpoints to improve customer satisfaction and loyalty.Implement strategies to optimize each stage of the customer lifecycle and reduce churn.CRM Tool Management:Ensure the effective use of CRM tools and platforms, including integration with other systems.Train and support team members on CRM best practices and tool usage.Monitor and Report Performance:Track and analyze CRM performance metrics, providing regular reports and insights.Use data-driven insights to continually refine and improve CRM strategies and campaigns, with a focus on reducing churn.Collaboration and Coordination:Work closely with marketing, sales, and customer service teams to ensure a cohesive approach to customer relationship management.Collaborate with IT and data teams to ensure data accuracy and integrity.QualificationsProven experience in CRM management, marketing, or a related role.Strong analytical skills and experience with data analysis and segmentation.Proficiency in CRM tools and platforms (e.g., Activecampaign).Excellent communication and collaboration skills.Strategic mindset with the ability to design and execute effective CRM strategies.Ability to manage multiple projects simultaneously and meet deadlines.Familiarity with customer journey mapping and lifecycle marketing.Experience with strategies to reduce customer churn.Passion for fitness, nutrition, and mental balance is a plus.BenefitsCompetitive salary.Comprehensive benefits package.Opportunities for professional development and career advancement.Dynamic and collaborative work environment.Access to company wellness programs and other resources.
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