Digital CRM Specialist

4 semanas atrás


Lisboa, Lisboa, Portugal Devoteam Portugal Tempo inteiro
About the Role

We are seeking a highly skilled Digital CRM Specialist to join our team in Portugal. This is an exciting opportunity to work with a leading technology company and contribute to the growth of our business.

As a Digital CRM Specialist, you will be responsible for developing and implementing CRM strategies to improve customer engagement and retention. You will work closely with our marketing and sales teams to ensure consistent messaging across all channels and manage customer journeys across various touchpoints.

Key Responsibilities
  • Develop and implement CRM strategies to improve customer engagement and retention;
  • Manage and optimise customer journeys across various touchpoints;
  • Collaborate with marketing and sales teams to ensure consistent messaging across all channels;
  • Analyse customer data to identify trends and opportunities for personalised marketing campaigns;
  • Conduct A/B testing to improve email performance and conversion rates;
  • Monitor and report on key performance indicators (KPIs) related to CRM activities;
  • Stay up-to-date with industry trends and best practices in CRM and marketing automation;
  • Ensure compliance with data protection regulations and company policies;
Requirements
  • Bachelor's degree in a relevant field with 3+ years of experience in CRM management or digital marketing;
  • Proficiency in CRM platforms (specifically Hubspot and Braze) and social media advertising (particularly Meta);
  • Strong knowledge of email marketing, audience segmentation, and personalisation techniques;
  • Experience with data analysis, reporting tools, and SQL;
  • Excellent project management, analytical, and problem-solving skills;
  • Fluency in English and Spanish (minimum B2 level for both);
What We Offer

We offer a competitive salary of €60,000 - €80,000 per annum, depending on experience, as well as a range of benefits including health insurance, retirement plan, and paid time off.

About Us

Devoteam Group is a leading technology company that works for equal opportunities, promoting its employees based on merit and actively fights against all forms of discrimination. We believe that diversity contributes to the creativity, dynamism, and excellence of our organization.



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