Digital Marketing Specialist for iGaming CRM

Há 4 dias


Lisboa, Lisboa, Portugal Blocklabs Tempo inteiro
About Block Labs

Block Labs is a pioneering force in the Web3 space, driving innovation through strategic partnerships with top-tier fintech, crypto, and iGaming projects.

Job Description

We're seeking a highly skilled Digital Marketing Specialist to join our growing CRM team. As a key member of the team, you will play a vital role in executing retention and engagement strategies across various channels, including email, telegram, and onsite notifications.

The ideal candidate will work closely with a Senior CRM Manager to ensure relevant communication is executed effectively across multiple online casinos. You will be responsible for assisting in campaign creation, deployment, and performance tracking, helping to ensure players receive personalized communication.

Key Responsibilities:
  • Email Creation & Campaign Execution: Assist in crafting compelling email marketing templates, ensuring campaigns are aligned with the brand and effectively targeted to player segments.
  • Campaign Deployment: Set up, test, and deploy email and onsite notification campaigns using CRM platforms (FastTrack), guaranteeing timely delivery.
  • Campaign Calendar Management: Support the team in managing the CRM campaign calendar, ensuring deadlines are met and communication is consistent with promotional schedules.
  • Database Segmentation: Assist in segmenting the player database to target specific groups with relevant offers and messaging based on behavior and player lifecycle stages.
  • Campaign Reporting: Track and report on key performance metrics, such as open rates, click-through rates, and conversion rates, providing insights for future campaign improvements.
Requirements:
  • CRM Coordination experience in a gaming environment, ideally online casino.
  • Experience using FastTrack as a CRM tool.
  • Bachelor's degree in Marketing, Business, or related fields.
  • Experience in CRM, digital marketing, or a similar role, preferably in the iGaming industry.
  • Basic knowledge of CRM platforms and email marketing tools.
  • Strong attention to detail and organizational skills to manage multiple tasks.
  • Ability to analyze campaign performance data and provide actionable insights.
Benefits:

This is an excellent opportunity for individuals looking to grow their career in digital marketing and the iGaming industry. We offer a competitive salary of £35,000 - £40,000 per annum, depending on experience.


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