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Block Labs is a leading force in the Web3 space, incubating and accelerating top-tier fintech, crypto, and iGaming projects. With a mission to shape the future of decentralized technology, we partner with visionary startups to raise funding, refine product-market fit, and grow their audiences.
Job Title: Customer Engagement SpecialistThis role plays a pivotal part in ensuring seamless customer experiences across various channels, including email, telegram, and onsite notifications. You will be working closely with a Senior CRM Manager to execute retention and engagement strategies that drive business growth.
Responsibilities:- Email Creation & Campaign Execution: Assist in crafting compelling email marketing templates, ensuring alignment with brand identity and effective targeting of player segments.
- Campaign Deployment: Set up, test, and deploy email and onsite notification campaigns using CRM platforms, guaranteeing timely delivery and consistency with promotional schedules.
- Campaign Calendar Management: Collaborate with the team to manage the CRM campaign calendar, ensuring deadlines are met and communication is consistent with overall business objectives.
- Database Segmentation: Assist in segmenting the player database to target specific groups with relevant offers and messaging based on behavior and player lifecycle stages.
- Campaign Reporting: Track and report on key performance metrics, such as open rates, click-through rates, and conversion rates, providing actionable insights for future campaign improvements.
- CRM Coordination experience in a gaming environment, ideally online casino.
- Experience using FastTrack as a CRM tool.
- Bachelor's degree in Marketing, Business, or related fields.
- Experience in CRM, digital marketing, or a similar role, preferably in the iGaming industry.
- Basic knowledge of CRM platforms and email marketing tools.
- Strong attention to detail and organizational skills to manage multiple tasks.
- Ability to analyze campaign performance data and provide actionable insights.
The estimated salary for this position ranges from $60,000 to $80,000 annually, depending on experience and qualifications.
