Digital Channels Manager

7 meses atrás

Lisboa, Portugal Galp Tempo inteiro

Galp is an energy company committed to develop efficient and sustainable solutions in its operations and in the integrated offers provided to its clients. We create simple, flexible and competitive solutions for the energy and mobility needs of both industrial and individual consumers. Our portfolio includes multiple types of energy - from renewable electricity to natural gas and liquid fuels.

We contribute to the economic development of the 10 contries in which we operate and to the social progress of our host communities. We are, therefore, leaders in our sector in the main sustainability indexes worldwide. We are 4 geographies, 49 nationalities and more than 6.000 experiences waiting to be shared.

We are looking for people with strength, passion, determination and vision to be part of our growth. Will you accept the challenge?

Let´s Regenerate the Future Together

**Digital Channels Manager**

**_MISSION:_**

The Digital Channels Manager is responsible for **defining, developing, and implementing the strategic plan across the company's digital channels**. They will oversee the creation and execution of digital marketing campaigns, ensuring alignment with business objectives and target audience.

This is a pivotal and dynamic role, requiring strong leadership skills to effectively manage and motivate a team based in Spain and Portugal. The Digital Channels Manager will collaborate closely with cross-functional teams, such as marketing, Business Units, IT among others to drive digital initiatives and optimize customer engagement.

**WHAT YOU'LL DO**:

- Strategy, definition, and management of digital campaigns for all products and services based on the brand and business objectives.
- Budget Control.
- Follow-up and analysis of lead acquisition, conversion, and retention.
- Responsible for the generation of sales opportunities (leads) both organic and paid for different business units.
- Management and supervision of all paid and organic campaigns.
- Analysis and monitoring of the different campaigns executed.
- Analysis and improvement proposals on the conversion, retention, and recovery process in collaboration with the Business Units.
- Generating reports and taking corrective decisions.
- Development of digital status audits.
- Creation and execution of the long-term social media strategy for Spain and Portugal.
- Manage the relationship with influencers: micro and macro.
- Supervise the development of social content calendars and manage the daily posting across a range of social media platforms.
- Overseeing content and content summaries for social media
- Direct management with the marketing team for all kinds of creative needs.
- Coordination and management of suppliers and agencies

**WHAT YOU'LL NEED**:

- Degree or master's degree, preferably in Advertising, Marketing or Digital Marketing.
- 5 years or more of similar experience in digital marketing; preferably in the energy field.
- Management of tools: Google Ads, Bing Ads and Facebook Ads, programmatic, display based on different objectives.
- Database and data manipulation skills.
- Experience in managing technical requirements for personal data management and GDPR.
- Expert in analytics, analytical tools, research, and reporting.
- Proficiency in best practices and publishing tools for Instagram, Facebook, Twitter, TikTok and YouTube.
- Comfortable working with social media publishing and monitoring tools.
- Experience in managing social media communities.
- Fluency in Portuguese and English as working language; fluency in Spanish is a plus.
- Team player and Creativity.
- Proven ability to manage teams.
- High level of analytical and logical thinking.
- Strong ability to identify and solve problems.
- Good communicator, with the ability to communicate with people at all levels of the company.
- Highly organised and able to proactively manage schedules and tasks.
- Methodical and thorough, with special attention to detail.
- Able to work effectively with others and independently.
- Energetic, self-motivated and results oriented.
- Initiative and resourcefulness, as well as the ability to follow instructions.

**Deadline for Applications**

XXXXX

**_Diversity Commitment_**
- At Galp, we promote equality of opportunity and treatment of people regardless of gender, age, religion or belief, different capabilities, sexual orientation, political ideology, race or ethnicity. We believe that diversity creates value and strengthens the Group´s relationships and culture._

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