Influencer Collaboration
6 meses atrás
Indie Campers, the go-to campervan Marketplace, is on a mission of making road trips available to everyone. Thanks to its digital approach and customer-centric orientation, Indie Campers has developed a strong booking experience and high-quality road trips at affordable prices.
With over one million nights rented through our travel platform, we have welcomed more than 300,000 travelers from 169 countries. We offer a comprehensive and expanding array of road trip possibilities: short-term RV rentals, long-term campervan subscriptions, and the possibility of buying one of our vehicles available for sale.
Rooted in a deep technological focus, our challenges are both exciting and demanding and require top talent and motivation to be successfully pursued. We are growing our team and looking for those interested in pursuing this dream with us and joining an ever-developing journey
Position Overview As the Influencer Collaboration & UGC Team Lead, you will play a pivotal role in shaping and executing our influencer marketing strategy. You will be responsible for leading a dynamic team, developing relationships with influencers, and ensuring the successful implementation of influencer campaigns. This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media and influencer marketing trends.
Key Responsibilities
Strategy Development
- Work closely with Partnerships Manager to align influencer and UGC campaigns with overall marketing objectives.
- Develop and implement a comprehensive influencer and UGC marketing strategy that aligns with the brand's values and goals.
- Stay abreast of industry trends and competitor activities to inform strategic decisions.
Influencer Relationship Management
- Build and maintain strong relationships with influencers, content creators, and industry leaders either directly or through agencies.
- Negotiate and execute influencer contracts either directly or through agencies., ensuring deliverables align with campaign objectives.
- Regularly communicate with influencers either directly or through agencies. to ensure alignment with brand messaging and values.
Campaign Execution
- Oversee the end-to-end execution of influencer marketing and UGC campaigns, ensuring they are delivered on time and within budget, and meet expectations.
- Collaborate with internal teams to develop creative briefs and assets for influencer collaborations.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
Measurement and Reporting
- Establish key performance indicators (KPIs) for influencer and UGC campaigns and track performance against these metrics.
- Provide regular reports and analysis on the impact of influencer collaborations and UGC, identifying opportunities for improvement.
Team Leadership
- Lead and inspire a team of influencer collaboration and UGC specialists.
- Provide mentorship, guidance, and performance feedback to team members.
- Foster a collaborative and innovative team culture that drives excellence in influencer marketing.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Proven experience in influencer marketing, with a track record of successful campaigns.
- Strong leadership and team management skills.
- Excellent communication and negotiation skills.
- In-depth knowledge of social media platforms, influencer marketing trends and tools
- Ability to analyze data and derive actionable insights.
- Creative thinker with a strategic mindset.
- Ability to work independently and as part of a team
- Knowledge of the campervan rental industry is a plus
- We believe in your potential, not just your checklist. If you're passionate about joining our team, we encourage you to apply, even if you don't meet every requirement - because we value what you can bring beyond what's on paper._
Indies' ambition to become the no. 1 roadtrip marketplace does not stop at our current locations - there's much more to come You will ultimately be in charge of ensuring we effectively and efficiently build a winning global organic search presence that will effectively propel the business to become an even greater global success story.
Indie Campers is an equal opportunities employer. We believe that diverse experiences and a broad collective perspective lead to a better company culture and better products.
**Are you ready to Go Indie?
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