Lead Generation Manager

3 semanas atrás

Lisboa, Portugal SPACE44 Tempo inteiro

**Company Overview**

**Who we are looking for?**

SPACE44 is seeking a Digital Growth and Acquisition Specialist to lead our B2B lead generation efforts. This role is central to our digital strategy and requires a deep understanding of B2B dynamics, complemented by data-driven digital marketing skills. The main responsibility is to create and optimize a consistent lead generation funnel suitable for the international IT Staff Augmentation market.

**Responsibilities**
- **Audience Insight & Strategy**:Dive deep into understanding our B2B audience, refining and evolving our client avatar for maximum relevance in the staff augmentation domain.
- **USP Integration**:Wave our USP into every digital campaign, highlighting SPACE44's unique value in staff augmentation.
- **Digital Campaign Execution**:Design and manage digital advertising campaigns on platforms optimal for B2B lead generation, such as LinkedIn, Google Ads, and specialized B2B networks.
- **Lead Quality Focus**: Prioritize the generation of high-quality leads that are primed for call conversion, understanding the high lifetime value associated with each potential client.
- **Performance Analysis**: Regularly review and optimize campaigns, ensuring they resonate with decision-makers in businesses we target.
- **Organic Growth**: Lead efforts in SEO, content marketing, and other organic strategies to ensure SPACE44 is top-of-mind in staff augmentation discussions.
- **Collaborate**: Work in tandem with the Customer Success and our Creative team, ensuring the leads generated are primed for conversion in subsequent interactions.
- **Industry Trends**:Stay on the cutting edge of digital growth trends, especially as they pertain to the B2B space and staff augmentation industry.

**Requirements**:

- Bachelor's degree in Marketing, Communications, Business, or a related field
- At least 3-5 years of experience in digital marketing, with a focus on B2B lead generation and acquisition
- A minimum of 2-3 years of experience in developing and integrating USPs into digital campaigns is desired
- At least 2-3 years of LinkedIn, Facebook and Google Ads campaign Management
- Experience in the staff augmentation industry or similar B2B domains is preferable
- Previous experience in SEO, content marketing, and organic growth strategies is desirable
- Demonstrated expertise in lead generation strategies, brand and digital marketing campaigns
- Proficiency in marketing automation tools, CRM platforms, and analytics software
- Strong analytical skills with the ability to track, measure, and analyze campaign performance

**Key Skills**
- **Audience Analysis Expertise**:Ability to conduct thorough market research and insight gathering to comprehend and cater to the B2B audience
- **Branding Acumen**: Proficiency in consistently integrating and showcasing the USP in all digital touchpoints, ensuring brand consistency
- **Digital Advertising Mastery**: Demonstrated experience in designing, executing, and managing digital campaigns, especially on platforms tailored for B2B outreach
- **Lead Generation & Qualification**:Strong capability in not only generating leads but ensuring their quality aligns with SPACE44's standards and potential lifetime value
- **Data-Driven Decision Making**: Proficiency in using analytics tools, interpreting campaign metrics, and optimizing for better performance
- **SEO & Content Strategy**: Proven experience in driving organic growth through SEO best practices and content-driven strategies
- **Team Collaboration**: Effective interpersonal and collaboration skills, ensuring smooth coordination with internal teams, especially Customer Success and Creative
- **Continuous Learning**:Eagerness to stay updated on industry trends, particularly in the digital B2B and staff augmentation sectors
- **Communication**: Strong verbal and written communication skills, crucial for both external campaign messaging and internal collaboration

**Benefits**
- Embrace a true remote working lifestyle and enjoy a non-linear work day that aligns with your productivity and personal life balance
- Be a part of a rapidly scaling business and market, and play a crucial role in driving the company's success
- Work with the latest and most innovative tools and systems in a fully digital business environment
- Take ownership of your role with a high degree of accountability and responsibility
- Continuously develop and grow coaching, training, and self-development, with half-yearly performance reviews focusing on both fair compensation and personal and professional development opportunities
- Experience working in a cutting-edge SAAS system environment, staying ahead of industry trends and advancements
- Guaranteed 40h working week to ensure an outstanding work-life balance

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