Retail Marketing Executive
6 meses atrás
O Grupo Future Healthcare, fundado em 2003, é um grupo internacional independente, com a sede das operações em Lisboa e com presença internacional. A nossa missão consiste em proporcionar aos nossos clientes o acesso às melhores condições de saúde, vida e bem-estar.
Estamos neste momento a reforçar a a equipa de Marketing & Communication e procuramos um/a **Retail Marketing Executive** para se juntar à nossa equipa e dar resposta ao Grupo a nível internacional.
**Principais Responsabilidades**
- Estratégias e planeamento do posicionamento da marca nos mercados atuantes;
- Construção de um plano de marketing anual que vá ao encontro do plano comercial das business Units com negócio de retail, com o objetivo de atingirmos os valores de produção definidos em orçamento, respeitando o orçamento de mkt alocado;
- Análise e otimização das jornadas de cliente com revisão da documentação do produto;
- Continuação do projecto de retenção de clientes;
- Definição da estratégia de redes sociais, implementação do post plan mensal e discussão com a BU;
- Acompanhamento dos resultados, campanhas implementadas para clientes e potenciais - análise e sugestões de melhoria;
- Desenvolvimento das newsletters com foco na captação de leads e fidelização de clientes;
- Acompanhamento do benchmarking e marketing trends para melhorias no posicionamento;
- Gestão e otimização do orçamento de retail MKT;
- Acompanhamento do negócio de mediadores / brokers, definição de um plano de ações anual, suporte na conceptualização e implementação de plano de incentivos e ações de relacionamento com este target;
- Definição de automatização de processos de leads e clientes.
**Qual o perfil que procuramos?**
- Licenciatura nas áreas de Marketing ou Gestão | Posicionamento, Campanhas, Redes Sociais e Sites ;
- Experiência profissional anterior em funções similares (seguradoras, telecomunicações, serviços de saúde...);
- Conhecimentos de CRM, Marketing Automation e plataformas de newsletter, como por exemplo eGoi;
- Conhecimentos de inglês e espanhol.
**Envie-nos o seu CV**
- _________________________________________
**Tipo de oferta**: Integral/Full-time
**Benefícios**:
- Cartão/Ticket refeição
- Seguro saúde
Horário de trabalho:
- De segunda à sexta-feira
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