E-commerce Performance Marketing Specialist

5 meses atrás

Porto, Portugal Metyis Tempo inteiro

We are looking for an E-commerce Performance Marketing Specialist for a full-time position to join our team in Porto.

**What we offer**:

- Opportunity to accelerate the pace of digitalization & eCommerce growth through advanced technology, business intelligence, and analytics.
- Driving high-impact insights enhancing decision-making across the entire organization.
- Driving brand equity and digital sales through enhanced digital experiences.
- Interaction with senior business and eCommerce leaders on regular basis to drive their business towards impactful change.
- Become part of a fast-growing international and diverse team.
- Work in partnership with a world-renowned company, a leader in its industry.

**What you will do**:

- Create and manage onsite promotion campaigns, including campaign setup, keyword targeting, audience segmentation in strict alignment with the Company strategy and each marketplace dynamics and promotional calendar
- Create personalised marketing campaigns within the marketplace based on customer behaviour
- Recommend product promotions or offers basis marketplace insights
- Manage and optimize online store: filter(s), navigation, search (SEO), structure by considering product group analyses and engagement
- Develop strategies and tactics to drive traffic, increase conversion rates, and maximize sales revenue
- Identify opportunities for product recommendations, cross-selling, upselling, and product bundling
- Conduct keyword research and manage ad copy
- Increase conversion and visibly by strategically positioning products at the top of search results using sponsored product placement.
- Optimize ad placements and set competitive bids for SEA/CCP campaigns to maximize impact
- Monitor performance and adjust SEA/CCP bids to optimize performance
- Analyse campaign performance data to provide actionable insights and business recommendations.
- Based on data availability, share insights on product performance in campaigns with catalogue team for storefront
- Communicate with cross-functional teams, such as marketing, sales, and operations, to align performance marketing strategies with overall business goals

**What you will bring**:

- Minimum of 2-3 years of working experience in E-Commerce
- Completed a relevant degree in eCommerce, Digital media, Computer Science/Engineering or Economics
- A deep passion for E-Commerce and a thorough understanding of eCommerce websites and business models
- Experience in working with fashion marketplaces is a plus, namely Zalando
- Ability to prioritize topics independently
- Ability to work in the English language with strong written and oral communication skills
- Fluency in other (European) languages besides English, such as French, Spanish or German
- Experience within the retail and fashion industry
- Experience within international environments, consultancies, or a start-up environment

In a changing world, diversity and inclusion are core values for team well-being and performance. At Metyis, we want to welcome and retain all talents, regardless of gender, age, origin or sexual orientation, and irrespective of whether or not they are living with a disability, as each of them has their own experience and identity.

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