Digital Lead Generation Manager

Há 6 dias


Lisboa, Lisboa, Portugal Max Accelerate Tempo inteiro
Location: Remote / UAE / Portugal/UK - Option to relocate to Dubai post Probation Period

Company: Kompetenza

Department: Marketing & Sales

Reports To: Sales Director

About Kompetenza
Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies.

Role Overview
We are looking for a Manager of Lead Generation to build and implement a digital infrastructure for acquiring new customers in multiple territories. This role will focus on developing a multi-channel lead generation strategy, utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.

This is an exciting opportunity to build a lead generation engine from the ground up, working with advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be hands-on in designing and executing scalable lead acquisition strategies.

Key Responsibilities

1. Lead Generation Strategy & Execution
2. Design and implement a scalable lead generation system to acquire customers in multiple regions
3. Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting
4. Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach
5. Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies
6. CRM & Marketing Automation Infrastructure
7. Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking
8. Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns
9. Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting
10. Digital Marketing & SEO Optimization
11. Develop and execute SEO strategies to enhance online visibility and organic lead acquisition
12. Optimize website landing pages and content strategy for lead conversion
13. Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads
14. Track key lead generation KPIs, ensuring performance optimization and ROI maximization
15. Data-Driven Optimization & Analytics
16. Implement lead scoring and segmentation models to identify high-converting prospects
17. Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies
18. Use AI-powered analytics and automation to continuously optimize lead generation efforts
19. Collaboration & Leadership
20. Work closely with the sales team to align lead generation strategies with revenue goals
21. Coordinate with content marketers and designers to create compelling assets that drive engagement
22. Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients

Requirements
Key Requirements
Must-Have Skills & Experience
3+ years of experience in lead generation, digital marketing, or demand generation.
Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar).
Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation.
Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization.
Expertise in data-driven marketing, campaign performance tracking, and conversion optimization.
Strong understanding of B2B sales funnels and outbound/inbound lead generation.
Soft Skills & Personality Traits
Strategic thinker with a data-driven mindset.
Proactive and hands-on - able to build processes from scratch.
Excellent project management and execution skills.
Strong communication and stakeholder management skills.
Benefits
Why Join Kompetenza?
Build a lead generation machine from the ground up - an exciting opportunity to create a scalable system.
Work with cutting-edge AI and automation tools to optimize sales outreach.
High earning potential - competitive salary with performance-based commission.
Remote work flexibility with a global team.

Seniority level

- Mid-Senior level

Employment type

- Contract

Job function

- Marketing
- Industries
- IT Services and IT Consulting

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