Digital Acquisition Strategist for B2C Mobile Apps

3 semanas atrás


Lisboa, Lisboa, Portugal NielsenIQ Tempo inteiro

Job Overview

We are seeking a highly skilled Digital Acquisition Strategist to join our team. This role will be responsible for driving the growth of our user base for Cleanfox and launching our upcoming B2C apps.

About the Role

The ideal candidate will have several years of experience managing campaigns on Meta, TikTok, or Google Ads, as well as a strong understanding of digital marketing funnels, channels, and associated KPIs such as CTR, CVR, CPM, CPA, etc.

Responsibilities

  • Define the acquisition strategy for our target countries, including budget allocation and channel selection.
  • Strategize and manage paid acquisition campaigns across various channels, such as Social Ads, Google Ads, in-app exchanges, Programmatic, and more.
  • Monitor campaign results and make swift, data-driven adjustments as needed to consistently maintain high performance.
  • Leverage various data sources to identify and evaluate growth opportunities and improve campaign performance.
  • Apply a test-and-learn approach to explore new acquisition sources.
  • Track and monitor advertising campaigns, including creating and implementing tagging plans, adding UTMs, and testing event tracking.
  • Follow and improve attribution methods.

Requirements

  • Several years of experience managing campaigns on Meta, TikTok, or Google Ads.
  • Strong understanding of digital marketing funnels, channels, and associated KPIs.
  • Familiarity with digital marketing tools, particularly mobile attribution platforms (Appsflyer, Adjust, Branch, etc.).
  • High level of autonomy and an entrepreneurial mindset.

What We Offer

  • A dynamic work environment engaging with local and global companies.
  • Flexible working hours, hybrid work options, and a range of benefits.
  • Internal trainings and detailed onboarding agenda.
  • Access to learning platforms and staff events.

About NielsenIQ

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.



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