Digital Acquisition Manager for B2C Apps
2 semanas atrás
Company Overview
NielsenIQ is a leading consumer intelligence company that delivers the most complete understanding of consumer buying behavior and reveals new pathways to growth.
We are looking for a Digital Acquisition Manager who will play a key role in driving the rapid growth of our user base for our Cleanfox app, which brings significant value to millions of users worldwide.
About the Role
We offer a competitive salary of $90,000 - $110,000 per year, depending on experience.
As a Digital Acquisition Manager, you will be responsible for managing various marketing channels end-to-end with a substantial budget across multiple countries.
You will define the acquisition strategy for our target countries, allocating budgets and selecting channels such as Social Ads, Google Ads, in-app exchanges, Programmatic, and more.
You will consistently maintain high performance by monitoring campaign results and making swift, data-driven adjustments as needed.
Leverage various data sources to identify and evaluate growth opportunities and improve campaign performance.
Apply a test-and-learn approach to explore new acquisition sources.
Track and monitor advertising campaigns: create and implement tagging plans, add UTMs, and test event tracking.
Requirements
To succeed in this role, you will need:
- Several years of experience managing campaigns on Meta, TikTok, or Google Ads.
- A strong understanding of digital marketing funnels, channels, and associated KPIs: CTR, CVR, CPM, CPA, etc.
- Familiarity with digital marketing tools, particularly mobile attribution platforms (Appsflyer, Adjust, Branch, etc.).
- A high level of autonomy and an entrepreneurial mindset—you're not afraid to dig deep to uncover growth opportunities and tackle challenges head-on.
- Experience with an app or B2C-focused company is a plus.
Benefits
We offer flexible working hours, hybrid work options, internal training, access to learning platforms, staff and team events, and volunteer time off.
About Us
We are committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products.
We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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