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Senior CRM Marketing Manager

Há 1 mês

Lisboa, Lisboa, Portugal Emma Tempo inteiro
Join Emma's Team as a Senior CRM Marketing Manager

We're Emma, the world's largest D2C sleep brand, and we're looking for a talented Senior CRM Marketing Manager to help us disrupt the sleep industry.

About the Role

As a Senior CRM Marketing Manager, you'll be responsible for the strategic and analytical evaluation and optimization of our Customer Lifecycle Management. You'll generate insights by developing a deep understanding of our CRM marketing channels, customer journey touchpoints, and key markets.

Key Responsibilities
  • Develop and implement CRM programs to improve marketing efficiency based on CLA contribution
  • Contribute to the design and management of CRM programs, and pursue your own ideas for expanding CRM marketing activities across our markets and channels
  • Run and evaluate A/B-tests to constantly improve our marketing performance
  • Analyze the impact of our marketing activities and derive actions and recommendations from data
  • Kick-start and manage cross-team projects, including stakeholders from different customer-facing roles, working closely together with the marketing and country teams to successfully implement new strategies and identify opportunities for further growth
Requirements
  • 5+ years of experience in CRM management or a similar role that requires an analytical approach to running highly automated marketing campaigns
  • Ability to show initiative, be reliable, ambitious, and solve strategic questions by analyzing complex data
  • Ability to articulate logical hypotheses in the absence of data
  • Ability to familiarize yourself with a complex subject area and contribute your multi-tasking talent
What We Offer
  • Innovative Environment: Be part of a forward-thinking company where your ideas matter
  • Career Growth: We believe in investing in our people and providing opportunities for growth and advancement
  • Collaborative Culture: Work alongside a diverse and talented team that is committed to excellence

We're an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.