CRM-Manager

2 semanas atrás


Lisboa, Lisboa, Portugal Blu Selection Tempo inteiro

Überblick: Wir suchen einen Junior CRM-Experten, der Erfahrung in der Implementierung und Verwaltung von E-Mail-Marketing- und/oder CRM-Kampagnen hat und ausgeprägte analytische Fähigkeiten besitzt.

Aufgaben:

  • Zusammenarbeit mit dem CRM-Team bei der Umsetzung von Kundenlebenszyklus- und verhaltensgesteuerten Marketingkampagnen.
  • Verwaltung der Planung, Terminierung, Prüfung und Bereitstellung von E-Mail-Kampagnen mit Salesforce Marketing Cloud und der Pardot-Plattform.
  • Datenbanksegmentierung und -verwaltung, um Kundensegmente mit spezifischen Kampagnen anzusprechen.
  • Aufbau enger Arbeitsbeziehungen mit den EU-Marketingteams zur Unterstützung des gesamten Marketingprogramms.
  • Enge Zusammenarbeit mit Content- und anderen Marketing-Teams zur Verwaltung inhaltsbezogener E-Mail-Aktivitäten.
  • Verantwortlich für die wöchentliche Berichterstattung über wichtige KPIs (Öffnungsraten, Klickraten, Konversionsraten, Abmeldungen usw.).
  • Analyse und Bereitstellung von Empfehlungen und Aktionsplänen mit einer klaren Strategie auf der Grundlage von Ergebnissen und Daten.
  • Umsetzung bewährter Verfahren und Ermittlung von Bereichen, in denen weitere Verbesserungen möglich sind.
  • Zusammenarbeit mit dem Compliance-Team, um sicherzustellen, dass wir alle GDPR-Datenanfragen verarbeiten und die Vorschriften einhalten.

Qualifikationen:

  • Deutsch auf muttersprachlichem Niveau.
  • Erfahrungen als Junior in der Implementierung und Verwaltung von E-Mail-Marketing- und/oder CRM-Kampagnen.
  • Erfahrung im Umgang mit E-Mail-Marketing-Tools wie Salesforce Marketing Cloud, Pardot, Hubspot, Selligent, Sendgrid, Sendinblue.
  • Ausgeprägte analytische Fähigkeiten, die Fähigkeit, Berichte zu erstellen und wertvolle Erkenntnisse und Analysen abzuleiten.
  • Erfahrung in der Arbeit mit Datenbanken, Datenanalyse, Segmentierung und E-Mail-Marketing-Plattformen.
  • SQL- und AMPscript-Kenntnisse wären von Vorteil.
  • Hervorragender Teamplayer mit ausgeprägten zwischenmenschlichen Fähigkeiten.
  • Motiviert, initiativ und in der Lage, sich in einem schnelllebigen Umfeld zu behaupten.
  • Hervorragende Kommunikationsfähigkeiten - sowohl schriftlich als auch mündlich - und die Fähigkeit, solide Beziehungen auf allen Ebenen aufzubauen.
  • Hervorragende Organisations- und Managementfähigkeiten.
  • Problemlösungsfähigkeiten und positive Einstellung.

Benefits:

  • Wettbewerbsfähige Vergütung + Zusatzleistungen.
  • Hybride Arbeitsmöglichkeiten mit normalen Bürozeiten von Montag bis Freitag.
  • Internationales und multikulturelles Umfeld.
  • Wachstumschancen in einem Unternehmen mit weltweitem Ruf.

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