CRM-Manager
2 semanas atrás
Überblick: Wir suchen einen Junior CRM-Experten, der Erfahrung in der Implementierung und Verwaltung von E-Mail-Marketing- und/oder CRM-Kampagnen hat und ausgeprägte analytische Fähigkeiten besitzt.
Aufgaben:
- Zusammenarbeit mit dem CRM-Team bei der Umsetzung von Kundenlebenszyklus- und verhaltensgesteuerten Marketingkampagnen.
- Verwaltung der Planung, Terminierung, Prüfung und Bereitstellung von E-Mail-Kampagnen mit Salesforce Marketing Cloud und der Pardot-Plattform.
- Datenbanksegmentierung und -verwaltung, um Kundensegmente mit spezifischen Kampagnen anzusprechen.
- Aufbau enger Arbeitsbeziehungen mit den EU-Marketingteams zur Unterstützung des gesamten Marketingprogramms.
- Enge Zusammenarbeit mit Content- und anderen Marketing-Teams zur Verwaltung inhaltsbezogener E-Mail-Aktivitäten.
- Verantwortlich für die wöchentliche Berichterstattung über wichtige KPIs (Öffnungsraten, Klickraten, Konversionsraten, Abmeldungen usw.).
- Analyse und Bereitstellung von Empfehlungen und Aktionsplänen mit einer klaren Strategie auf der Grundlage von Ergebnissen und Daten.
- Umsetzung bewährter Verfahren und Ermittlung von Bereichen, in denen weitere Verbesserungen möglich sind.
- Zusammenarbeit mit dem Compliance-Team, um sicherzustellen, dass wir alle GDPR-Datenanfragen verarbeiten und die Vorschriften einhalten.
Qualifikationen:
- Deutsch auf muttersprachlichem Niveau.
- Erfahrungen als Junior in der Implementierung und Verwaltung von E-Mail-Marketing- und/oder CRM-Kampagnen.
- Erfahrung im Umgang mit E-Mail-Marketing-Tools wie Salesforce Marketing Cloud, Pardot, Hubspot, Selligent, Sendgrid, Sendinblue.
- Ausgeprägte analytische Fähigkeiten, die Fähigkeit, Berichte zu erstellen und wertvolle Erkenntnisse und Analysen abzuleiten.
- Erfahrung in der Arbeit mit Datenbanken, Datenanalyse, Segmentierung und E-Mail-Marketing-Plattformen.
- SQL- und AMPscript-Kenntnisse wären von Vorteil.
- Hervorragender Teamplayer mit ausgeprägten zwischenmenschlichen Fähigkeiten.
- Motiviert, initiativ und in der Lage, sich in einem schnelllebigen Umfeld zu behaupten.
- Hervorragende Kommunikationsfähigkeiten - sowohl schriftlich als auch mündlich - und die Fähigkeit, solide Beziehungen auf allen Ebenen aufzubauen.
- Hervorragende Organisations- und Managementfähigkeiten.
- Problemlösungsfähigkeiten und positive Einstellung.
Benefits:
- Wettbewerbsfähige Vergütung + Zusatzleistungen.
- Hybride Arbeitsmöglichkeiten mit normalen Bürozeiten von Montag bis Freitag.
- Internationales und multikulturelles Umfeld.
- Wachstumschancen in einem Unternehmen mit weltweitem Ruf.
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