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Senior CRM Marketing Manager

Há 1 mês

Lisboa, Lisboa, Portugal Emma – The Sleep Company Tempo inteiro
Join Our Team as a Senior CRM Marketing Manager

We are Emma – The Sleep Company, a forward-thinking organization that's pushing the boundaries of technology to transform the world of sleep. As a Senior CRM Marketing Manager, you'll play a crucial role in helping us achieve our ambitious goals.

About the Role

We're seeking a highly motivated and analytical individual to join our CRM team. As a Senior CRM Marketing Manager, you'll be responsible for the strategic and analytical evaluation and optimization of our Customer Lifecycle Management. You'll generate insights by developing a deep understanding of our CRM marketing channels, customer journey touchpoints, and key markets.

Key Responsibilities
  • Develop and implement CRM programs to improve marketing efficiency based on CLA contribution
  • Contribute to the design and management of CRM programs, and pursue your own ideas for expanding CRM marketing activities across our markets and channels
  • Run and evaluate A/B-tests to constantly improve our marketing performance
  • Analyze the impact of our marketing activities and derive actions and recommendations from data
  • Kick-start and manage cross-team projects, including stakeholders from different customer-facing roles, working closely together with the marketing and country teams to successfully implement new strategies and identify opportunities for further growth
Requirements

We're looking for a Degree in Business Administration, Marketing, Economics, or an equivalent form of education, with 5+ years of experience in CRM management or a similar role that requires an analytical approach to running highly automated marketing campaigns. You should show initiative, be reliable, ambitious, and able to solve strategic questions by analyzing complex data.

What We Offer

We offer an innovative environment where your ideas matter, career growth opportunities, and a collaborative culture. We believe in investing in our people and providing opportunities for growth and advancement. We're an equal-opportunity employer committed to promoting inclusion in our workplace.