Strategic Business Growth Specialist

1 dia atrás


Lisboa, Lisboa, Portugal Critical Software Sa Tempo inteiro

Critical Software Sa is a trusted partner to leading companies in various industries. We are expanding our business and seeking a highly skilled Strategic Business Growth Specialist to drive growth in international markets.

Job Description

We are looking for a seasoned marketing professional with experience in B2B tech services to join our team as a Business Enablement Specialist. In this role, you will play a crucial part in implementing strategic initiatives to empower our sales and marketing teams, driving business growth in one of our main divisions.

Main Responsibilities:
  • Market Intelligence: Conduct research to gather insights into industry trends, competitor activities, and customer needs within given markets.
  • Market Growth Strategy Development: Collaborate with sales teams to develop the marketing strategy for the vertical managed, create, implement, and ensure that all initiatives are executed effectively, and progress is tracked against established goals.
  • Account-Based Marketing (ABM): Lead targeted ABM efforts by identifying and researching high-value accounts in given markets, assisting in the development and execution of multi-channel, personalized campaigns tailored to specific account needs and challenges. Track engagement metrics, report on campaign performance, and implement changes to optimize strategies and enhance engagement with key accounts.
  • Content Planning: Lead content planning tailored to support industry-specific campaigns; develop and adapt sales collateral, presentations, and marketing materials tailored for those industries.
  • Lead Generation: Plan and execute industry-specific marketing campaigns, such as events, webinars, and other targeted initiatives, to generate and nurture leads.
  • Lead Development: Work closely with sales teams to identify, engage, and follow up on new leads and opportunities generated from field activities.
  • Performance Tracking: Track and analyze the performance of current initiatives, gathering valuable insights to improve future planning.
  • Partnership Management: Lead the relationship with external partners to develop co-marketing initiatives, joint campaigns, and mutually beneficial programs that enhance lead generation and market presence, while maintaining strong, productive relationships with key stakeholders.
Requirements:
  • 5+ years of experience in Marketing, Field Marketing, Sales Enablement, or Business Development.
  • B2B tech services experience is mandatory.
  • First-hand experience in American business culture or working in an American company is preferred.
  • International experience is required.
  • Languages**: Native English speaker (mandatory), knowledge of additional languages is a plus.
  • Educational background**: Business Management, Marketing, or related field.
  • Tech stack**: Proficiency in CRM systems, marketing automation tools, and analytics platforms. Experience with CRM Dynamics and Hubspot is a plus.
What We Offer:
  • A challenging environment where you can thrive, both personally and professionally.
  • A real possibility of impacting the lives of millions of people while working in critical industries.
  • The opportunity to make a difference while participating in social initiatives.
  • Fringe benefits and wellbeing programs designed to support your career at Critical Software Sa.
  • Flexible work policies to fit your life around your career.

Salary: €60,000 - €80,000 per year, depending on qualifications and experience.



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