Digital Product Growth Strategist

2 semanas atrás

Lisboa, Lisboa, Portugal Paddle Tempo inteiro

About Paddle

Paddle is a leading provider of payment infrastructure solutions for SaaS companies, offering a Merchant of Record approach that simplifies payments and reduces complexity.

We're backed by top investors and serve over 3000 software sellers globally. Our innovative approach to payments has made us a go-to solution for many businesses.

The Role

As a Senior Product Marketing Manager at Paddle, you'll collaborate with our PMM + Content, go-to-market, Product, Demand Generation, Customer Success, and Sales teams to drive data-driven content strategies that educate and engage target audiences worldwide.

Your focus will be on developing and executing go-to-market strategies, positioning, and messaging to boost product adoption and growth in target markets. To succeed, you'll need exceptional research, ideation, and writing skills, as well as the ability to manage stakeholder expectations and prioritize requests effectively.

Key Responsibilities

  • Strategy Development: Work with the Head of Product Marketing to implement a comprehensive product marketing strategy aligned with overall business objectives, analyzing market trends, customer needs, and competitive landscapes to inform target markets and positioning strategies for products.
  • Product Positioning and Messaging: Define the value proposition of our products, develop messaging that highlights unique features, benefits, and competitive advantages, ensuring the messaging resonates with the target audience and effectively differentiates the product from competitors.
  • Product Communication: Serve as a key liaison between the product management team and the marketing team, ensuring effective communication and collaboration, translating product features and functionality into compelling marketing messages and value propositions.
  • Cross-Functional Collaboration: Collaborate with various teams, including product management, sales, enablement, customer success, marketing communications, and customer support, to ensure a cohesive approach and consistent messaging across all touchpoints.
  • Market Research and Analysis: Conduct comprehensive market research and gather customer insights to analyze the competitive landscape and identify opportunities for product growth and improvement.
  • Product Enablement: Working with product management, develop comprehensive product tools and resources to ensure clear product understanding across the business.

Requirements

To be successful in this role, you'll need:

  • Exceptional research, ideation, and writing skills
  • Ability to manage stakeholder expectations and prioritize requests effectively
  • Strong analytical and problem-solving skills
  • Excellent communication and collaboration skills

Benefits

We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, plus additional benefits such as health insurance, retirement plans, and paid time off.

About the Location

Paddle is a remote-friendly company, and this role can be performed from anywhere. However, occasional travel may be required for team meetings and industry events.

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