Director of Growth and Expansion
2 semanas atrás
About Indie Campers
We are a leading campervan marketplace on a mission to make road trips accessible to everyone. Our digital approach and customer-centric orientation have enabled us to develop a strong booking experience and offer high-quality road trips at affordable prices.
With over one million nights rented through our platform, we have welcomed more than 300,000 travelers from 169 countries. Our comprehensive and expanding array of road trip possibilities includes short-term RV rentals, long-term campervan subscriptions, and the possibility of buying one of our vehicles available for sale.
The Role
We are seeking a talented Growth Director to lead our growth strategy and execution across all marketing channels. As a key member of our Growth team, you will be responsible for driving customer acquisition, retention, and revenue growth by developing and implementing scalable growth strategies.
Key Responsibilities
- Develop and implement comprehensive growth strategies across multiple channels, including digital marketing, partnerships, and new market entries.
- Lead and scale a team of growth marketers, analysts, and specialists, ensuring alignment with business goals and fostering a culture of innovation and experimentation.
- Drive customer acquisition through paid media, SEO, email marketing, and other digital channels, ensuring a high ROI.
- Enhance customer retention by developing and executing initiatives to improve customer lifetime value, utilising CRM, loyalty programs, and personalised marketing efforts.
- Leverage analytics and data to track performance, optimise campaigns, and identify new opportunities for growth.
- Collaborate closely with product, operations, and revenue teams to ensure that growth initiatives are aligned with overall company objectives.
- Identify and enter new geographic markets, exploring key opportunities for growth and expansion.
- Oversee the growth budget, ensuring efficient allocation of resources to maximise impact and achieve business goals.
Requirements
- 7+ years of experience in growth, marketing, or related roles, with a proven track record in driving significant business growth.
- Ability to think strategically and develop long-term plans, while also being able to execute tactically and drive day-to-day results.
- Strong analytical skills, with the ability to interpret complex data and turn insights into actionable strategies.
- Proven experience in leading and scaling high-performing teams, with a focus on collaboration, innovation, and results.
- Deep understanding of customer behaviour and experience in creating customer-centric growth strategies.
- Experience in the travel, mobility, or e-commerce sectors is a plus, with a passion for the campervan or travel industry being highly desirable.
- Fluency in English is mandatory.
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