Marketing Channel Analytics Lead

Há 1 mês


Aveiro, Aveiro, Portugal Boundlessfellows Tempo inteiro

About the Role:

Boundlessfellows is seeking a Marketing Channel Analytics Lead to lead our Marketing Channel Analytics and Operations team. As a key member of our team, you will leverage your expertise in cross-channel marketing data, measurement, and process to drive business results and operational efficiency.

Key Responsibilities:

  • Lead a team of skilled data and operations analysts to achieve business results and operational efficiency
  • B
  • uild cohesive partnerships across Marketing, Data Science, Engineering, and other departments to drive our strategy, roadmap, and outcomes
  • Deliver innovative analytical, process, and technology solutions to maximize scale and performance across paid and unpaid marketing channels
  • Surface relevant business insights and market trends to senior leaders and empower business partners to understand and act on key metrics through self-service tooling
  • Promote knowledge and best practices across our Insights & Analytics community

Requirements:

  • 10+ years delivering analytical, process, and technology solutions at a marketing agency or supporting an in-house marketing team
  • 5+ years managing a team, including hiring and developing talent and creating effective team structures and processes
  • Experience driving marketing channel strategy, planning, and performance through first- and third-party data, analysis, insights, decision frameworks, and learning agendas
  • Expertise in measurement solutions, customer segmentation, and targeting, and campaign operations across brand and direct response channels
  • Knowledge of common AdTech and MarTech platforms and their respective business applications and privacy requirements
  • Expertise in SQL and one or more BI/visualization tools and best practices
  • Experience setting and achieving roadmaps, project plans, and milestones

What We Offer:

  • A choice between medical plans with an option for 100% covered premiums
  • Fertility and adoption benefits
  • Access to supplemental insurance plans for additional coverage
  • Headspace mindfulness app subscription
  • Retirement benefits with employer match
  • Flexible paid time off
  • 12 to 20 weeks of paid family leave
  • Equity plan for all employees
  • Pretax commuter benefit
  • Education reimbursement
  • Employee donation match to community organizations
  • 6 Global Employee Resource Groups (ERGs)
  • Dog-friendly workplace
  • Free lunch and snacks
  • Private rooftop


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