Marketing Channel Analytics Lead
Há 1 mês
About the Role:
Boundlessfellows is seeking a Marketing Channel Analytics Lead to lead our Marketing Channel Analytics and Operations team. As a key member of our team, you will leverage your expertise in cross-channel marketing data, measurement, and process to drive business results and operational efficiency.
Key Responsibilities:
- Lead a team of skilled data and operations analysts to achieve business results and operational efficiency
- B
- uild cohesive partnerships across Marketing, Data Science, Engineering, and other departments to drive our strategy, roadmap, and outcomes
- Deliver innovative analytical, process, and technology solutions to maximize scale and performance across paid and unpaid marketing channels
- Surface relevant business insights and market trends to senior leaders and empower business partners to understand and act on key metrics through self-service tooling
- Promote knowledge and best practices across our Insights & Analytics community
Requirements:
- 10+ years delivering analytical, process, and technology solutions at a marketing agency or supporting an in-house marketing team
- 5+ years managing a team, including hiring and developing talent and creating effective team structures and processes
- Experience driving marketing channel strategy, planning, and performance through first- and third-party data, analysis, insights, decision frameworks, and learning agendas
- Expertise in measurement solutions, customer segmentation, and targeting, and campaign operations across brand and direct response channels
- Knowledge of common AdTech and MarTech platforms and their respective business applications and privacy requirements
- Expertise in SQL and one or more BI/visualization tools and best practices
- Experience setting and achieving roadmaps, project plans, and milestones
What We Offer:
- A choice between medical plans with an option for 100% covered premiums
- Fertility and adoption benefits
- Access to supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Retirement benefits with employer match
- Flexible paid time off
- 12 to 20 weeks of paid family leave
- Equity plan for all employees
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 6 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
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