Customer Acquisition Strategist
Há 1 mês
We are seeking an experienced and innovative Customer Acquisition Strategist to drive our customer acquisition strategies at HiJiffy, a high-growth B2B SaaS company providing cutting-edge AI solutions for the Hospitality sector.
Key Responsibilities:- Develop and execute large-scale automated multichannel engagement strategies to drive customer acquisition and retention.
- Lead intent-based optimisation efforts by tracking buyer intent signals, conducting intent-based audience analysis, and mapping out the buying committee and persona creation.
- Implement advanced Account-Based Marketing (ABM) strategies to orchestrate personalised, multichannel campaigns targeting high-value accounts.
- Innovate and scale growth initiatives across various channels, leveraging insights from customer behaviour and market trends.
- Coordinate cross-functional alignment between Marketing, Sales, and Customer Success to enable tailored outreach and engagement with targeted accounts.
- Proven track record (7+ years) in growth marketing, performance marketing, or a similar role within a B2B SaaS environment.
- Expertise in ABM tools and marketing automation platforms like HubSpot and Zapier. Strong proficiency in managing and optimising revenue automation and sales intelligence platforms.
- Deep understanding of automated multichannel engagement, intent-based marketing, and account-based orchestration.
- Proficiency in data-driven decision-making with a solid grasp of analytics, attribution models, and forecasting.
- Strong ability to synthesise buyer intent signals and market data to inform marketing strategies.
- Exceptional communication, leadership, and project management skills with the ability to collaborate across teams.
- Bachelor's degree in Marketing, Business, or a related field.
Salary: $140,000 - $180,000 per year
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