Email Marketing Global Manager
2 meses atrás
Job Description: We are seeking an experienced and passionate Manager of Email Marketing & Localization to lead a team responsible for the strategy, execution, and innovation of email, in product messaging, and localization efforts. The ideal candidate will have a proven track record of balancing global scale and local relevance in marketing capabilities and operations, driving marketing transformation, and improving operational efficiency.
Key Responsibilities:
- Develop and execute comprehensive email, in product messaging, and localization strategies to drive customer engagement in alignment with overall business objectives.
- Determine future vision and evolve localization strategies for global efficiencies and impact.
- Collaborate with key business stakeholders, including Lifecycle Strategy, Global Campaigns, Regional, and Field Marketing, for strategic alignment and planning.
- Build, lead, and mentor a best-in-class team of marketing professionals.
- Foster a collaborative and creative environment that encourages innovation and data-driven decision-making.
- Oversee all aspects of automation and localization operations, including execution, processes, prioritization, budgeting, resource allocation, and performance management.
- Align email automation capabilities with Sales and Customer Success enablement tools to create smart, seamless, measurable handoffs.
- Partner with Marketing Ops to evaluate, select, implement, and adopt marketing technology platforms and tools to enhance marketing capabilities and drive outcomes.
- Continuously monitor and analyze channel performance, identifying areas to improve engagement, conversion, and optimize for maximum ROI.
- Develop and implement testing strategies, presenting insights and recommendations to partnering teams and leadership.
- Champion a data-driven culture, enabling easier access to performance results and insights to inform marketing strategies, optimize campaigns, and measure success.
- Ensure all email marketing activities comply with relevant global regulations, including GDPR and CAN-SPAM.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
- 8+ years of experience in email marketing with a focus on marketing operations, email marketing, and automation, and localization.
- Proven track record managing a team orientation that is customer-centric, learning-based, focused on continuous improvement, and grounded in data-based decisions aligned to outcomes.
- Strong reporting and analytics skills with the ability to synthesize complex data points into simple business-focused recommendations.
- Strong understanding of the marketing technology landscape and experience implementing marketing automation and sales enablement capabilities.
- Excellent communication and presentation skills, with the ability to influence and persuade stakeholders.
- Experience managing and leading cross-functional teams in a fast-paced environment.
- Passion for Zendesk and a deep understanding of the competitive landscape.
About Zendesk: Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today, we power billions of conversations with brands you know and love. We advocate for digital-first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide have the flexibility to choose where they work. The fact is, we know great work happens anywhere.
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