Digital Marketing Campaigns Specialist

Há 3 dias


Braga, Braga, Portugal Nestlé Sa Tempo inteiro

About us Nestlé Business Services (NBS) is a key component of the global Nestlé Group.Our Story
We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to empower Nestlé's business worldwide.
We are a multicultural team of professionals passionate about digital innovation and continuous improvement processes.
We seek talents who are eager to learn, digitally-savvy, with an entrepreneurial mindset, and able to thrive in a fast-paced environment.
If you are a driven individual looking for a business where you can add value, consider joining NBS.

Position Summary The NBS Integrated Marketing Services team is seeking a CRM Deployment Specialist to deliver exceptional customer experiences for Nestlé's clients by deploying campaigns across various brands and communication channels.
A typical day involves working with Nestlé's brands to create email, push notification, and SMS campaigns based on established strategies.
Responsibilities include HTML creation using templates, revising, and making changes/corrections when necessary, implementing database segmentation on email marketing tools, designing customer journeys according to brand guidelines, creating A/B tests to enhance engagement and delivery, monitoring campaigns, and generating KPI reports to ensure deliverability and campaign effectiveness.
Key Relationships: internal and external international stakeholders

What will make you successful?
Education and Experience Requirements
Bachelor or master's degree in Marketing, Digital Marketing, Communication Design, Design & Multimedia, Information Management or similar field
Experience with any email marketing tool (e.g. MailChimp, RDStation, E-Goi, Adobe Campaign, Salesforce Marketing Cloud, Eloqua, Klavyio)
Knowledge of HTML or CSS
Proficiency in English (spoken and written)
Ability to quickly learn new technologies and working methods
Good analytical skills
Knowledge on Marketing Automation/Creation of customer journeys (a plus)
Passion for the Digital Marketing field

What we offer:
Benefits of Joining NBS
Development of expertise in Nestlé's Shared Services Business
Immersion in a culturally diverse team
Local and international exposure
Flexible working environment
Engagement and wellbeing activities
Competitive salary and annual bonus according to performance
Meal allowance card
Flex Benefits - choose what benefits suit you best
Membership in the Nestlé Club with discounts at partner establishments
Free coffee at the office
Shop with special discounts for employees
Company equipment according to professional needs
Medical support available at the office (in Lisbon)
E-learning courses and training program to help you achieve your goals
Career progression and possibilities for international career



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