Digital Marketing Campaign Specialist

Há 6 dias


Braga, Braga, Portugal Photocentric Tempo inteiro
About Nestlé Business Services

Nestlé Business Services (NBS) is a vital part of the Nestlé Group, providing Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. Our multicultural and diverse team of professionals is passionate about digital innovation and driving continuous improvement processes.

Job Description

The NBS Integrated Marketing Services (IMS) team is looking for a skilled Campaign Deployment Specialist to provide exceptional customer experiences by deploying campaigns for Nestlé's brands across various communication channels.

A typical day in this role involves collaborating with Nestlé's brands to create email, push notification, and SMS campaigns based on predefined strategies. You will work with HTML templates, revising and making changes/corrections when necessary. Additionally, you will implement database segmentation on email marketing tools, design customer journeys according to brand guidelines, and create A/B tests to improve engagement and deliverability.

Your responsibilities also include monitoring campaigns, creating KPI reports, and ensuring campaign deliverability using email marketing best practices and analyzing KPIs. Building effective relationships with internal and external international stakeholders is also crucial in this role.

Requirements

To be successful in this position, you will need:

  • Bachelor's or master's degree in Marketing, Digital Marketing, Communication Design, Design & Multimedia, Information Management, or similar fields
  • Experience with any email marketing tool (e.g., MailChimp, RDStation, E-Goi, Adobe Campaign, Salesforce Marketing Cloud, Eloqua, Klaviyo)
  • Knowledge of HTML or CSS
  • Proficiency in English (spoken and written)
  • Ability to quickly learn new technologies and working methods
  • Good analytical skills
  • Knowledge of Marketing Automation/Creation of customer journeys (a plus)
  • Passion for the Digital Marketing field
What We Offer

At NBS, we value our talents and strive to have our teams engaged and our people achieving their best professional performance, while also prioritizing personal development and work-life balance. As a member of our team, you can expect:

  • Development of expertise in Nestlé's Shared Services Business
  • Immersion in a culturally diverse team
  • Local and international exposure
  • Flexible working environment
  • Engagement and wellbeing activities
  • Competitive salary: approximately $85,000 - $105,000 per year, depending on experience
  • Annual bonus according to your performance
  • Meal allowance card
  • Flex Benefits - choose what benefits suit you best
  • Make part of the Nestlé Club and get discounts with several partners
  • Free coffee at the office
  • Shop with special discounts for employees
  • Company equipment according to professional needs
  • Medical support available at the office (in Lisbon)
  • E-learning courses and training program to help you reach your goals
  • Career progression and possibilities for an international career


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