Product Marketing Manager
Há 2 dias
About the Role:
Sword Health is a pioneering platform dedicated to freeing people from pain. As a Product Marketing Manager, you will play a crucial role in bringing new products to market, driving adoption, and enhancing engagement among our stakeholders. Your mission will be to craft compelling product positioning and messaging that resonates with our diverse audiences.
Key Responsibilities:
- Conduct in-depth market research to uncover insights about business and consumer audiences.
- Inform product positioning, messaging, and go-to-market plans using competitive analysis and market findings.
- Serve as the voice of the customer with internal teams.
- Craft compelling product positioning and messaging that highlights the value of Sword's solutions.
- Build and lead cross-functional go-to-market plans for product releases.
- Collaborate with Product Management, Clinical, Design, Marketing, Communications, Sales, Enrollment, and other relevant teams.
- Support commercial teams with training, market insight, reporting, and tools.
- Track performance of products, gather feedback, analyze behavior, and identify opportunities for improvement.
- Create internal- and external-facing sales and marketing collateral.
Requirements:
- 6+ years of relevant product marketing experience.
- Proven success developing and launching insights-driven campaigns.
- Strong background in making complex products easy to understand.
- Highly data-driven with strong ability to use insights to frame recommendations.
- Strategic thinker with excellent project management skills.
- Excellent communication skills with the ability to adapt and work effectively with a team.
About Sword Health:
Sword Health is a mission-driven company that helps improve lives by providing pain-free solutions. We are a remote-first company with a strong focus on employee well-being and growth. If you are passionate about making a difference and have a growth mindset, we encourage you to apply for this exciting opportunity.
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