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Senior Performance Marketing Manager

Há 1 mês

Lisboa, Lisboa, Portugal Phiture Gmbh Tempo inteiro
Phiture GmbH, a leading mobile growth consultancy, is seeking a talented Senior Performance Marketing Manager to drive the growth of our clients' mobile apps. As a pivotal player in our marketing team, you will be responsible for developing and executing diverse user acquisition campaigns across Google, Apple Search Ads, and Meta platforms. Your mission will be to maximize return on ad spend (ROAS) and lifetime value (LTV) while efficiently managing paid budgets. You will collaborate closely with our App Store Optimization (ASO) experts to drive installs and optimize lifecycle marketing for sustainable growth. Key responsibilities include supporting multiple clients, executing tests, analyzing data, tracking and reporting campaigns, and collaborating with cross-functional teams to drive business results. To succeed in this role, you will need a proven track record in performance marketing, familiarity with both app and web marketing, and a deep understanding of the mobile tracking and measurement ecosystem. You will also need to be up-to-date with current trends and best marketing practices, with experience in creative asset development and campaign management tools. Outstanding written and verbal communication skills are essential, with the ability to collect, visualize, and analyze detailed information for effective decision-making.

What You'll Do:

* Support multiple clients, understanding and addressing their growth opportunities and challenges
* Execute tests, meticulously analyze data, and identify trends to achieve maximum ROI in performance marketing campaigns
* Track, report, and deeply analyze campaigns, understanding the core problems/drivers of change
* Manage campaign expenses effectively, staying on budget and reconciling discrepancies
* Collaborate closely with our design, data, and engineering teams
* Research the relationship between paid and organic placements, exploring the cannibalization of organic traffic by paid placements
* Analyze competitors, expand and optimize performance, and contribute to Phiture's knowledge base with relevant content and data-driven articles
* Represent Phiture at mobile growth conferences, conducting workshops/talks, and attracting potential clients

What You'll Need:

* Proven experience in performance marketing (e.g., Apple Search Ads, Google App campaigns, Google Search, and Meta advertising)
* Familiarity with both app and web marketing, preferably in an agency environment
* Deep understanding of the mobile tracking and measurement ecosystem, including MMPs, SkAd network, events' setup, SDK, and pixel tracking
* Up-to-date knowledge of current trends, best marketing practices, and experience with creative assets
* Ability to collect, visualize, and analyze detailed information for effective decision-making
* Familiarity with campaign management tools (Kenshoo, SearchAds.Com), automation of campaign optimization, and A/B and multivariate experiments
* Experience with reporting tools (e.g., Google Data Studio, Tableau)
* Outstanding written and verbal English communication skills (additional languages are a plus)