Retention and Engagement Specialist

Há 4 dias


Lisboa, Lisboa, Portugal Rival Tempo inteiro

We are seeking an experienced customer marketing manager to join our team in Lisbon and drive our customer marketing efforts forward. As a key member of our marketing team, you will be responsible for developing and executing customer marketing strategies that drive retention, engagement, and advocacy throughout the customer lifecycle.

Key Responsibilities:

  • Develop and execute customer marketing strategies to drive retention, engagement, and advocacy throughout the customer lifecycle
  • Design and lead campaigns targeting critical customer milestones (e.g., renewals, upsell opportunities), ensuring measurable impact on retention and revenue
  • Manage customer advocacy initiatives by project managing the creation of impactful case studies, success stories, and other gated content to enhance lead nurture flows, support Sales and Customer Success teams, enhance customer marketing programs and build brand loyalty
  • Collaborate with cross-functional teams (e.g., product, sales, customer success, brand, SEO, MarTech) to align customer marketing efforts with overarching company goals and deliver integrated strategies
  • Lead and manage customer marketing projects from concept to execution, ensuring timely delivery and alignment with strategic priorities
  • Continuously optimize customer journeys using data-driven insights to improve touchpoints and enhance the customer experience across all channels
  • Monitor and analyze engagement and revenue metrics, including retention, churn, and advocacy, to measure success and provide actionable insights to the department lead
  • Support the development and optimization of customer marketing programs, including loyalty initiatives, referral programs, and customer advocacy programs
  • Lead content briefing and review for communications for assigned initiatives, working with copy and design teams to ensure clarity, engagement, and value in messaging
  • Ensure compliance with data protection regulations (e.g., GDPR, CAN-SPAM) in all customer communications


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