Digital Marketing Campaign Manager
2 semanas atrás
About FedEx
FedEx is the largest express transportation company in the world, connecting more than 220 countries and territories. Our team of 530,000 strong is as diverse as the world we serve. We love what we do, and we do it well.
Job Description:
We have an exciting opportunity for a Digital Marketing Campaign Manager to join our Marketing team. In this role, you will plan, execute, and optimize paid search advertising campaigns for FedEx in Europe across Google, Bing, and other search platforms to increase brand visibility, drive traffic to fedex.com, and generate leads.
Responsibilities:
- Monitor and analyze campaign performance metrics (CTR, CPA, ROAS, etc.) to ensure efficient budget use.
- Conduct keyword research and competitor analysis to identify opportunities for campaign improvements.
- Collaborate with cross-functional teams to align campaigns with broader business objectives and ensure cohesive integration with SEO, display, and social strategies.
- Manage external media agencies, ensuring they deliver on key performance targets and in line with our objectives.
- Review agency reports and provide feedback on strategy, performance, and areas for optimization.
- Continuously test and refine ad copy, landing pages, and bidding strategies.
- Provide regular performance reports to stakeholders and recommend actionable insights.
Requirements:
- 3+ years of experience in paid search advertising (PPC)
- Proven track record of managing multi-country paid search campaigns achieving high ROI.
- Strong proficiency in Google Ads, Bing Ads, Google Analytics, and other related tools.
- Familiarity with A/B testing and conversion rate optimization.
- Analytical mindset with the ability to translate data into actionable insights.
- Experience working in a fast-paced, dynamic environment, preferably in an international setting.
- Fluent in English.
- Strong written and verbal communication skills.
What We Offer:
- A competitive salary of
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