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About the Role:

At Grabjobs, we're looking for a talented Customer Success Professional to join our team as a Retention Marketing Specialist. In this role, you'll support the Retention Manager in developing and executing multi-channel communication campaigns that drive user engagement and retention.
This is an excellent opportunity for someone looking to gain hands-on experience in marketing automation, user engagement, and data-driven retention strategies.
You'll be responsible for setting up, launching, and maintaining email, push notifications, in-app messages, and website notifications, ensuring smooth execution and timely delivery of campaigns. You'll also assist in campaign analytics, segmentation, A/B testing, and reporting, helping to improve engagement and retention.
This is a pre-mid-level marketing position, and we're open to candidates with minimal experience who are eager to learn and grow within a fast-paced fintech environment.
Key Responsibilities:

  • Set up and execute email, push notifications, in-app messages, and on-site notifications.
  • Work with marketing automation platforms (Customer.io, SendGrid, Mailchimp, Stripo, etc.) to build and schedule campaigns.
  • Create and edit email templates, ensuring proper formatting, responsiveness, and personalization.
  • Support user segmentation and audience targeting for various campaigns.
  • Run A/B tests and analyze performance to optimize engagement.
  • Track campaign metrics (CTR, Open Rate, Conversion Rate, etc.) and generate reports for the Retention Manager.
  • Help monitor and improve user engagement and retention strategies.
Requirements:
  • 1+ years of experience in email marketing, CRM, or digital marketing.
  • Basic knowledge of email marketing, push notifications, and marketing automation tools.
  • Understanding segmentation, personalization, and user engagement strategies is a plus.
  • Strong attention to detail and ability to execute multiple campaigns simultaneously.
  • Analytical mindset with a desire to learn performance tracking and reporting.
  • Basic HTML/CSS skills for email template editing (preferred but not required).
  • English proficiency at B1+ level for communication and content creation.