Regional Brand Manager
4 meses atrás
Inspired Education is the leading global group of premium schools, with a portfolio of over 110 premium private schools spanning six continents which utilise proven educational practices from every corner of the globe, ensuring over 85,000 students receive a world-class learning experience from Kindergarten to Year 13. In addition, we are delighted to be recognised in the top 10 highest value private companies in the UK by Beauhurst.
In over 25 countries, Inspired schools are individually developed and anchored in the vibrant cultures of their respective locations. They collectively form an international family of schools that nurtures each student's academic and personal development in a progressive, dynamic, and innovative learning environment.
By joining our award-winning team of over 12,000 employees, you can work in state-of-the-art facilities alongside industry-renowned educators and leaders in some of the world's most desirable locations. We invest heavily in our team members who enjoy industry-leading professional development, exceptional career opportunities, and mobility across our group.
**ROLE SUMMARY**:
- We are seeking a highly motivated and creative Regional Brand Manager responsible for leading the development, delivery, and implementation of marketing plans in Portugal & Northern Europe. The Regional Brand Manager will report into the Global Head of Brand and work closely with the Regional CEO, while working day to day with the central marketing team and each schools’ admissions teams, driving lead generation & student enrolment. This role requires a dynamic individual who can seamlessly blend strategic thinking with hands-on marketing and design skills.**KEY RESPONSIBILITIES**:
**Marketing Plans development**:
- Work with the Head of Brand, Regional CEO and each school’s leadership teams to develop the annual regional marketing plans with the core focus to drive student enrolments and retention
- Develop clear messaging and communication strategies for each school to drive differentiation in the market
- Research and identify optimal marketing channels, including billboards, print media, digital platforms, and other advertising opportunities.
**Media & channel implementation**:
- Work in partnership with the school-based Head Teachers and Admissions Teams in order to support the marketing execution of the schools’ outreach actions
- Coordinate complex design projects, including new marketing campaigns and sales materials, in collaboration with the company’s internal agency.
- Ensure all design work aligns with brand guidelines and effectively communicates our value propositions.
**Tracking & optimization**:
- Regularly review the marketing performance and admissions data, adjusting strategies as needed to ensure we drive marketing ROI and achieve the desired outcomes
- Negotiate terms and contracts with marketing vendors to ensure cost-effective and impactful placements
- Responsible for the regional marketing budget, monitoring financial performance and expenses, including negotiating with 3rd party suppliers (if appropriate)
**Stakeholder Management**:
- Serve as the primary point of contact for key school stakeholders, including heads of school and admissions officers.
- Manage stakeholder expectations, provide regular updates on marketing initiatives, and gather feedback to continuously improve marketing efforts.
- Undertake regular site visits to each school to ensure we are accessible to their marketing requirements and communicating regularly with Heads of Admission, Head Teachers, Directors and Deputies
**THE IDEAL CANDIDATE WILL HAVE**:
**Attitude & Behaviours**
- Proactive self-starter with the drive to deliver tangible results with a strong sense of urgency
- Exceptional communication and interpersonal skills, fostering trust and collaboration across diverse teams and cultures
- Resilient & driven individual with the ability to operate in a demanding and fast-paced environment, comfortable with ambiguity
- An entrepreneurial mindset with a “no task too small” attitude, with the ability to work autonomously and as part of a team.
**Skills & Experience**
- Minimum of 3-5 years brand management experience
- Familiar with all marketing channels, including internal and external communications, marketing collateral (including school brochures), brand development, sales support, CRM, and social media - with experience in coordinating and managing multiple projects simultaneously.
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Sharp commercial acumen, with the ability to swiftly translate financial and customer data and insight into effective marketing interventions
- Fluency in English; fluency in Portuguese is a plus.
**School Application Form** #LINK
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