Product Marketing Manager
3 semanas atrás
Enkonix is looking for an experienced Product Marketing Manager who is passionate about driving brand growth and has a track record of creating impactful marketing strategies across global markets.
Requirements: 5+ years of experience in product marketing, preferably in a fast-paced startup or venture studio environment for digital products
Proven experience of working with different digital marketing channels and strategies for PPC, SEO, social media, and email marketing with the positive ROMI
Solid experience in conducting market pre-research and research of the new product ideas
Experience with various research methodologies and tools (paid per click, organic search, and social media traffic analysis, competitive analysis)
Solid experience with Google Analytics, SEMrush, SimilarWeb, Ahrefs, HotJar and/or similar tools
Proficiency in data analysis and visualization tools
Exceptional communication, leadership, and collaboration skills to work effectively with cross-functional teams
Enkonix conditions and benefits: 5-day working week from Monday to Friday
Office in Lisbon, 4 days a week is a must — Wednesday can be a remote day
Relocation after the end of probation if you are not in Lisbon but are okay with moving. Relocation package included
8-hour working day, which starts at 9:00 (Lisbon time)
Compensation for payment of income tax in the amount of 5%
Paid vacation — 18 working days per year
Paid unlimited sick leaves
Performance review twice a year with goals check every 2 months
Personal MacBook for work or BYOD compensation
Partial English, sport and education reimbursement
Career development, knowledge sharing, and training opportunities
Friendly teammates and corporate social events
Support with personal projects and opportunities to take new roles & responsibilities
Responsibilities: Conduct comprehensive pre-research and research to identify and validate new product ideas and market opportunities, including market analysis, competitor research, and consumer insights for B2B and B2C markets
Define product positioning, messaging, and unique selling propositions
Collaborate with design and content teams to create impactful marketing materials and assets
Develop and implement multi-channel marketing campaigns designed to maximize ROMI, leveraging data-driven optimization techniques
Managing marketing budgets and resource allocation for various campaigns
Lead the planning and execution of the marketing strategies with various marketing channels
Monitor and analyze product marketing performance metrics (CPA, ROI, ROMI, etc), providing regular reports and recommendations
Design, implement, and analyze customer surveys to gather valuable feedback on products, user experience, then refine product positioning
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