Data-Driven CRM Strategist
3 semanas atrás
About Phiture
We're a leading force in the Web3 space, incubating, investing in, and accelerating top-tier fintech, crypto, and iGaming projects.
With a mission to shape the future of decentralized technology, we partner with visionary startups to raise funding, refine product-market fit, and grow their audiences.
Our diverse team drives innovation, using deep industry expertise and an extensive network to empower the next wave of blockchain-driven companies.
At Phiture, we're passionate about turning bold ideas into breakthrough success.
We're looking for a Data-Driven CRM Strategist to join our growing team
About The Role
We are looking for a passionate and experienced Data-Driven CRM Strategist to join our growing team and help us enhance player engagement and retention.
Key Responsibilities
Create and execute a comprehensive CRM strategy to boost player engagement, retention, and loyalty on our platform. Utilise CRM tools effectively by setting up and optimising software and tools to track player activity and engagement.
Provide regular reports and insights to the team and key stakeholders.
Segment player data and analyse behaviour to identify target audiences.
Develop and execute tailored CRM campaigns to drive engagement and reactivation.
Automate CRM campaigns for different player segments.
Design and implement automated CRM campaigns for different player segments.
Ensure timely and high-quality campaign execution to maximise impact.
Continuously refine and improve lifecycle campaigns.
This includes identifying target segments, developing strategies, collaborating with design and product teams, and gathering feedback from stakeholders.
Collaborate with cross-functional teams to align CRM strategies with overall business objectives.
Maintain and monitor CRM performance.
Audit CRM strategies and implement testing methodologies to optimise campaigns.
Use data-driven insights to suggest and implement improvements.
The ideal candidate will have:
- 3-5 Years of CRM Experience: Proven experience managing multi-channel CRM strategies and lifecycle campaigns in a tech-driven environment, preferably within gaming, poker, or crypto spaces.
- Strong understanding of channels and communication approaches (email, in-app, push notifications).
Estimated Salary: $80,000 - $120,000 per year.
Benefits include:
* Comprehensive health insurance
* Retirement plan options
* Flexible work schedule
* Professional development opportunities
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