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Acquisition and Retention Manager

Há 7 dias

Lisboa, Lisboa, Portugal VanillaHR Tempo inteiro

Requirements:

VanillaHR is seeking a highly motivated and results-driven Marketing Manager to join our team. As a key member of our team, you will be responsible for designing and implementing the acquisition marketing strategy, monitoring results, and working towards continuous improvement.

Missions:

  • Developing and executing the acquisition marketing strategy to achieve funnel objectives (MQL/SQL/RDV)
  • Tracking the lead journey from acquisition to conversion by the sales team
  • Leveraging multiple channels to deploy lead generation campaigns (SEO, SEA, retargeting, emailing, display, etc.)
  • Creating impactful marketing content to boost visibility and drive traffic to the site
  • Nurturing leads through Account Engagement, testing, measuring, and analyzing performance
  • Collaborating with stakeholders in the Software business to ensure effective action plans

Key Skills:

  • Digital marketing / growth hacking experience
  • Proven expertise in digital acquisition (SEA, SMO, social media)
  • A business vision essential
  • Mastery of web analytics tools and CRM
  • Writing skills and graphic sensitivity